Insights, news and guides.
While videos can certainly be a reliable tool to engage audiences and encourage them into taking action, it's also true that some styles work better than others at different tasks. More so when we are talking landing page optimization and boosting conversion rates! After all, you wouldn't want to use the same video on two different landing pages if one is trying to sell your product and the oth...
Running a modern e-commerce business means having a picture-perfect website that facilitates an ideal online user experience. UX is optimized when as many people as possible can use an e-commerce website with minimal friction. And according to the e-commerce laws, “as many people as possible” includes those with disabilities. This means, that your store's UX should be ADA-friendly.
The era of digitalization requires a steady online presence from entrepreneurs, retailers, corporations, and other parties. The best way to promote, provide, sell services and goods on the Internet is to create a website. According to the Manifest statistics, about 81% of business representatives introduce themselves online. About 66% of entrepreneurs are using Internet channels for advertising...
Product recommendation algorithms present online shoppers with a personalized choice of the most relevant products in real-time. They have become indispensable for the operation of e-commerce websites, along with consistent design, a virtual phone service, and other crucial features. Such product recommendations accounted for up to 31% of e-commerce revenues, according to research conducted by ...
One of the biggest puzzles in retail business is consumer behavior. Why do they buy goods? What motivation do they have? Why do they prefer online shopping? Consumers’ behavior poses too many questions. Today we introduce our first e-book that will shed light on this topic. In the book, we’ll cover the main models of shoppers behavior, aspects of motivation, purchasing cycle, the difference bet...
Since we can define a product as a certain list of its features, we cannot deny that attributes are of great importance. And for e-commerce, it is really crucial to introduce a product from as many sides as is digitally possible. As a merchant, you always seek to provide the most detailed information on your goods on Magento 2 category, product, blog pages, and more, so the customers can easily browse and promptly find what they are looking for.
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