Magento
Performance Audit
Optimize your website profitably – start with a detailed, well-structured plan to identify bottlenecks in your eCommerce website performance, saving time and resources on unnecessary development while focusing only on improvements that truly drive revenue.
Why Magento Performance Audits Pay Off
When Do You Need a Magento Performance Audit?
Magento stores often slow down gradually as new extensions, integrations, and traffic grow. A performance audit helps identify the real causes behind these issues before they start affecting revenue and user experience.
Traffic grows but conversion drops
You may be attracting visitors through SEO or paid campaigns, but slow page loading often causes users to leave the site before completing a purchase.
Your Core Web Vitals are failing
Slow loading, delayed interactions, or unstable page layouts often signal deeper issues that can impact both user experience and search visibility.
Customers complain that the website feels slow
If users mention slow loading pages or a laggy browsing experience, it often signals deeper performance issues that impact engagement and conversions.
You recently migrated or upgraded Magento
Magento upgrades, new extensions, or server migrations often introduce hidden performance issues.
Your store struggles during peak traffic
Black Friday, seasonal sales, or marketing campaigns can expose server-side bottlenecks that are not visible under normal load.
What do you get after the optimization?
After implementing recommendations from a Magento performance audit, businesses typically see measurable improvements in both customer experience and revenue metrics.
Higher conversion rates
A faster shopping experience reduces friction in the buying journey and helps more visitors complete their purchases.
Revenue growth
Clients report 10-20% higher completed purchases, plus enhanced customer satisfaction and brand loyalty.
Faster page load time
Optimizations often reduce page load time by 30-50%, significantly improving user experience and engagement.
Stronger SEO visibility
Better performance and Core Web Vitals scores can improve search rankings and bring more qualified organic traffic.
Faster return on investment (ROI)
Performance improvements help convert more existing traffic, increasing ROI from both optimization efforts and marketing campaigns.
Client Results: Before & After Magento Audit and Optimization by Amasty
Start with an audit or go straight to full optimization
Receive a structured performance audit with prioritized recommendations your team can implement immediately.
Our Magento experts can also implement the optimization and validate the improvements after deployment.
Types of Magento Performance Audits
Depending on your current performance challenges, we offer two tailored Magento audit options – each designed to uncover specific bottlenecks and provide clear optimization recommendations.
Core Web Vitals Audit
A Core Web Vitals audit focuses on the key performance metrics that directly affect Google rankings and real user experience.
Poor CWV can negatively impact both SEO visibility and conversion rates, especially on mobile devices.
Our audit helps identify the underlying issues affecting your CWV metrics and provides clear Magento-specific recommendations to improve site speed, achieve better Core Web Vitals scores.
After implementing the recommended improvements, businesses typically see faster page load times, better engagement and conversion metrics.
Technical Performance Audit
A Magento technical performance audit provides a deeper analysis of your store’s infrastructure and technical architecture to uncover the root causes of slow performance. It includes analysis of:
✅ Application performance and Core Web Vitals
✅ Frontend performance optimization
✅ Magento code quality review
✅ Extension and module impact analysis
✅ Caching strategy evaluation
✅ Server and database performance
This audit is typically recommended for large Magento stores, complex infrastructures, or businesses experiencing performance degradation after multiple integrations and customizations.
Recent Magento Performance Audit & Optimization Projects
Client:
PC Hardware Store (US)
Services provided:
Magento Performance Audit
Magento Optimization
Challenge
The store was struggling with extremely slow page load times — in some cases pages took up to 25 seconds to load.
This directly affected conversion rates and made paid advertising campaigns far less effective, as users were leaving the site before pages fully loaded.
Solution
We started with a comprehensive Magento performance audit to identify the key bottlenecks.
Based on the findings, our team implemented a series of optimizations, including code refactoring to resolve performance issues discovered during the audit, replacing the default MySQL search with a high-performance search solution, and improving the site structure and metadata to strengthen SEO performance.
Results
After implementing the optimization plan, the store achieved Google PageSpeed Insights green zone status, page load speed improved by 6.5×, and conversion rates increased by 30%.
Faster pages also made paid traffic campaigns significantly more efficient.
Client:
Fashion Retail Store (NDA)
Services provided:
Magento Performance Audit
Challenge
The client noticed declining organic traffic and unstable Core Web Vitals metrics, particularly on mobile devices.
Product and category pages loaded slowly during peak traffic, which negatively affected SEO visibility and overall user experience.
Solution
Our team conducted a Magento performance audit to analyze Core Web Vitals, server response times, Magento configuration, and frontend assets.
The audit identified several bottlenecks, including heavy JavaScript execution, unoptimized images, and inefficient caching.
The client received a prioritized optimization roadmap with detailed Magento-specific recommendations and implementation guidance.
Results
Following the audit plan, the client’s internal development team implemented the recommended improvements.
Within several weeks, page load times improved significantly, Core Web Vitals metrics moved closer to Google’s green zone, and mobile engagement metrics showed noticeable growth.
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Display search results by store locations
The Magento 2 Elastic Search extension is compatible Amasty Store Locator extension. This means that if you have both modules installed, you can also enable the search by store locations created with Store Locator. Learn more about this functionality here.
Client:
👠 Fashion Retailer
Region:
GCC region
Services provided:
Hyvä Theme Compatibility Development
Hyvä Theme Migration, Support
Social Login Customization
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Oh, cool! H2 Italic Text
Display search results by store locations
The Magento 2 Elastic Search extension is compatible Amasty Store Locator extension. This means that if you have both modules installed, you can also enable the search by store locations created with Store Locator. Learn more about this functionality here.
What Clients Say About Working With Us
Our Magento store had persistent Core Web Vitals issues, especially on mobile. The audit clearly explained the technical reasons behind them and provided a prioritized optimization roadmap our developers could follow step by step.
Markus D.
Ecommerce Director
We were investing heavily in paid traffic but losing potential customers because pages loaded too slowly. The audit gave us a clear picture of what was slowing the store down and helped us focus development efforts on the improvements that actually mattered.
Jonathan S.
CTO
Our site performance gradually degraded after multiple extensions and customizations. The Magento performance audit helped uncover several hidden bottlenecks we hadn’t noticed before, and the recommendations were practical and easy for our team to implement.
David M.
Digital Commerce Manager
Why choose Amasty?
17+
years of Magento expertise
2000+
custom successful projects
96%
CSAT score
100+
websites audited and optimized this year
80%
clients stay for optimization after the audit
Get a Professional Magento Performance Audit! Schedule a free consultation
Fill out the form to request your free Magento development consultation.
What are the next steps?
Our manager contacts you within 24 working hours to discuss your project.
If needed, we sign an NDA to ensure full confidentiality.
We prepare a comprehensive project proposal with scope, timeline, and budget.
FAQ
Magento performance audit is a service that will help you to find the main stoppers decreasing your e-commerce site speed. It includes an in-depth analysis of your CSS configurations, JS files, theme architecture, 3rd-party extensions, server settings, cache configurations, and images.
Magento performance testing is an important process that allows you to know how the Magento website works under the load and reveal weak points of its performance. Usually, this process includes testing of speed, stability, and scalability of the website and aimed to improve its overall functioning.
Magento 2 performance testing can be performed with different tools and depends on your goal. To improve core web vitals, you can use the most popular tools for Magento 2 performance testing: PageSpeed Insight, Pingdom, GTmetrix, DareBoost, WebPage Test, YSlow, Dotcom-Tools, Uptrends, Yellow Lab Tools, Geek Flare.
Magento SEO performance refers to how well your store is optimized for search engines, directly affecting visibility and traffic.
Key factors:
- Page Speed: Faster pages improve both SEO and user experience.
- Mobile Optimization: Mobile-friendly sites rank better on search engines.
- Structured Data: Helps search engines understand your content better.
Improving Magento SEO performance can increase organic traffic and drive more sales.
Magento performance testing is crucial for ensuring that your store performs optimally, especially during high-traffic events like sales or promotions. It helps identify bottlenecks, slow-loading pages, and potential issues that could negatively impact user experience and conversions.
Key benefits:
- Improved User Experience: Fast-loading pages keep customers engaged and reduce bounce rates.
- Optimized Resource Usage: Identifies areas to reduce server load, improving overall efficiency.
- Prevents Downtime: Helps ensure your site remains stable and reliable, even during peak traffic periods.
Regular performance testing helps maintain a seamless shopping experience and boosts your store's reliability and success.
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