Offering people free gifts is one of the most effective ways to boost average order value, increase customer retention, and drive sales. For Magento 2 store owners, it is possible to add free gift functionality to the website via powerful extensions. Still, the question is: which extension to choose?
Today, we’ll compare two of the most popular options on the market, Mageplaza Free Gift and Amasty Free Gift. In this post, we’ll break down what each solution offers, highlight their strengths and differences, and help you choose the right fit for your store. We’ll be considering the most feature-rich versions of both modules.
What is Free Gift functionality in Magento 2?
Magento out of the box does not provide a flexible mechanism for offering free products or promotional items to customers when they place an order. Free gift extensions fill this gap by letting store owners:
Set conditions that trigger free gifts (e.g., cart subtotal, specific product purchases).
Automatically (or manually) add gifts to a cart.
Display free gifts on product, category, or cart pages.
Enhance promotions that improve customer experience and conversions.
What is Mageplaza Free Gift for Magento 2
Mageplaza Free Gift for Magento 2 is an extension designed to help e-commerce stores increase sales, boost average order value, and encourage repeat purchases by offering free gifts to customers based on predetermined conditions. This module gives merchants full control over promotional gift strategies, allowing them to attract, engage, and reward shoppers throughout their buying journey.
The extension enables store owners to set up rules for free gifts based on cart subtotal, specific products, categories, or customer actions, ensuring that promotions are targeted and effective. Mageplaza Free Gift also allows customers to choose eligible gifts, helping enhance the shopping experience and drive customer satisfaction.
What is Amasty Free Gift for Magento 2
Amasty Free Gift for Magento 2 is a robust extension designed to help e-commerce stores boost customer engagement, increase sales, and enhance customer loyalty by offering free gifts as part of targeted promotional campaigns. This extension allows store owners to create flexible and attractive free gift offers based on various cart conditions, such as product categories, specific purchases, or cart subtotals, making it easy to set up and manage promotions.
Amasty Free Gift for Magento 2 lets store owners add free gifts to the cart, create gift pop-ups for customer selection, and offer different types of gifts such as product bundles, discount coupons, or even custom gift products. It provides a seamless and interactive experience for customers, making it easier for them to claim their rewards and motivating them to complete their purchase.
The extension integrates smoothly with Magento’s cart rules, allowing store owners to customize promotions and easily combine them with other marketing strategies. It also includes features such as stock control, ensuring that only available gifts are offered to customers, and compatibility with coupon systems for even more promotional flexibility.
Amasty’s implementation leans heavily into flexible promo actions and integration with Magento’s marketing workflows. The extension is a good choice for merchants who want granular control over when and how gifts are added, especially for complex pricing and promotional strategies.
Mageplaza Free Gift for Magento 2 vs. Amasty Free Gift: Comparison Table
Key Features | Amasty | Mageplaza |
Hyvä Theme Compatibility | ✅ | ✅ |
Gift Rules | ✅ | ✅ |
Banner customization | ✅ | ✅ |
Free Gift Rules Wizard | ✅ | ❌ |
"Add to Cart" Button Text | ✅ | ✅ |
Message for the Free Item | ✅ | ✅ |
Add Free Gift Message | ✅ | ✅ |
Show gifts on popup (yes/no) | ✅ | ✅ |
Report | ✅ (Pro edition) | ✅ (simple report) |
Add coupon while creating rule | ✅ | ❌ |
Duration of rule | ✅ | ✅ |
Apply tax on original price of promo items added for free | ✅ | ✅ |
Apply the rule only to cart items matching the following conditions | ✅ | ✅ |
Set Price | ✅ | ✅ |
Highlight Promotion configs | ✅ | ✅ |
Free Gift Reminder | ✅ | ✅ |
Display a Free Gift Bar to show the amount left until free gift | ✅ | ❌ |
Countdown Timer | ✅ | ❌ |
Products for rules based on sku| categoty | ✅ | ✅ |
Auto/Manual add of free items | ✅ | ✅ |
View gifts on product page | ✅ | ✅ |
View gifts on checkout page | ✅ | ✅ |
Apply Free Gifts to Products with Special Prices | ✅ | ✅ |
Set gift (rule) priority | ✅ | ✅ |
Choose positioning | ✅ | ✅ |
Features of Mageplaza Free Gift for Magento 2
Automatic and Manual Gift Assignment
Mageplaza Free Gift extension allows store owners to automatically assign gifts to customers based on predefined cart conditions, such as subtotal, product categories, or specific products. Additionally, you can give customers the option to select their gifts manually, enhancing the shopping experience.
Multiple Gift Display Locations
Free gifts can be displayed on multiple pages of your store, including the product page, category page, and cart page. This increases the visibility of your promotional offers and encourages customers to take advantage of them during their shopping journey.
Customizable Gift Options
Store owners can set various gift options, including types of gifts, pricing, and valid time frames. You can also freely set the gift’s price, allowing for flexible promotional strategies. The extension also allows customers to pick different gift options and even change their selected gifts, providing them with a personalized experience.
Advanced Gift Rules
With Mageplaza Free Gift, you can create complex rules to assign gifts based on product and cart attributes. This gives you full control over when and how gifts are offered, allowing for targeted promotions that encourage customers to complete their purchases.
Hyvä Theme and API Compatibility
Mageplaza Free Gift extension is fully compatible with the Hyvä Theme, providing optimal performance for modern Magento storefronts. The extension also supports API and GraphQL integrations, making it easier for developers to customize and extend functionality as needed.
Customizable Design and Button
You can customize the appearance of the gift selection button, ensuring that it aligns with your store’s design. This gives you the flexibility to tailor the visual elements of the free gift offer to match your store’s branding and user interface preferences.
Features of Amasty Free Gift for Magento 2
In addition to features present in Mageplaza Free Gift for Magento 2, such as:
WCAG compliance
Mage-OS compatible
Hyvä-ready storefront
GraphQL Application Server compatibility
Customization options
Gift assignment
Gift pop-ups
Amasty module offers more complex functionality for Free Gift campaigns.
Unlimited Gift Rules
Amasty Free Gift for Magento 2 allows you to create an unlimited number of gift rules, giving you full flexibility to tailor your promotions. Whether you're offering gifts based on cart subtotal, specific products, or categories, you can easily set up and customize rules that align with your marketing strategies.
5 Additional Promo Actions
This extension provides you with 5 additional promo actions, including converting low-demand products into gifts. This enables store owners to increase average order value (AOV) while reducing overstock on slow-moving items by turning them into attractive gift offers.
Gift Bar and Countdown Timer
Amasty Free Gift features a Free Gift bar that shows customers how much more they need to spend to earn a free gift. This visual cue encourages customers to increase their cart value to qualify for the promotion. Additionally, the Countdown Timer adds a sense of urgency, helping to drive faster purchases by limiting the time for gift promotions.
Customizable Banners and Labels
You can add informative banners and labels to product pages to highlight gift promotions. These eye-catching visual elements help draw customer attention to current offers and increase participation in the promotions.
Detailed Promotion Dashboard
Amasty Free Gift provides a performance overview dashboard, allowing store owners to track the success of their promotional campaigns. You can analyze which offers are driving the most sales, ensuring that you can refine and optimize future campaigns.
Advanced Cart Triggering
Amasty’s extension includes more advanced features for gift triggering based on cart conditions. You can set up complex scenarios like “Buy 2 products, get 1 free” or discounts on bundled purchases. The system automatically adds the free gift at checkout, creating a seamless user experience.
Stock Control and Limitations
Unlike Mageplaza, Amasty Free Gift provides stock control for free gifts, ensuring that only available items are offered to customers. If a gift is out of stock, it will not be shown as an option.
Coupon Code Compatibility
Amasty’s Free Gift extension integrates with Magento’s coupon system, allowing merchants to apply gift promotions using discount codes. This can be especially useful in running coupon-based campaigns alongside gift promotions.
When to choose Amasty Free Gift over Mageplaza Free Gift for Magento 2
While both Amasty Free Gift and Mageplaza Free Gift for Magento 2 offer powerful functionality and can do a good service for many businesses, Amasty’s solution is more feature-rich and offers better customization options. That said, you may better proceed with Amasty if:
You need advanced promotional actions: Amasty offers 5 additional promo actions that allow for complex gift scenarios, such as converting low-demand products into gifts, creating specific promotional campaigns, or integrating gift offers with other marketing strategies.
You want to create highly customizable gift rules: The extension allows you to create an unlimited number of gift rules, offering greater flexibility for targeting customers based on cart attributes, product categories, or specific items.
You need a sense of urgency in promotions: Amasty includes a Countdown Timer and a Free Gift Bar, which not only creates urgency but also motivates customers to complete their purchase faster to claim their gift.
You prefer a more detailed promotional performance overview: Amasty provides a dashboard with full performance insights of your gift promotions, helping you track the effectiveness of your campaigns and make data-driven decisions for future promotions.
You require manual gift management: Amasty allows you to manually assign gifts via the admin panel, giving store owners greater control over promotions and allowing for targeted gifts to specific customers.
You need advanced customization: The module provides extensive customization options for gift buttons, banners, and labels, making it easy to align your promotions with your store's branding and design.
Summing it up: Choosing the right Free Gift Extension for Magento 2 Store
Summarizing all written above, both providers – Amasty and Mageplaza – offer powerful and popular Free Gift solutions for Magento 2 stores. Amasty offers more features for big businesses, while Mageplaza guarantees stable basic functionality.
In other words, Mageplaza is a good choice if you want simple, straightforward gift promotions with easy customization, frontend gift visibility on product, cart, and category pages is a priority, and easy configurations. Go with Amasty if you need more advanced features, such as stock control and integration with the coupon system, the creation of complex promotional triggers, and require greater control over the display and functionality of the free gift system.
Think about what your business needs, and make a wise choice.
