In the melting pot of A/B testing case studies available on the web, not all of them are relevant to your business niche. One successful case can’t suit all industries due to factors like diverse audiences, sales funnels, and other variables that require a dedicated UX research and analysis. We have prepared a list of the most striking A/B testing examples conducted for e-commerce businesses.
Sales funnels are a concept everyone seems to understand and use, but not so many go on to explore them in detail. So some owners set up Reward Points in their Magento 2 store and rip the benefits ignoring the fact this module is actually a tool for client retention at the funnel activation phase. When it comes to eCommerce, it’s especially important to make the most out of your funnels a...
If you run an online business, you need to continuously evaluate its performance to understand whether you are doing good. Speaking about ecommerce, with such a wide range of indicators Google Analytics provides, it is easy to get lost and let the most strategical metrics out of your sight.
This post is to provide you with the ready-to-use steps how to calculate the core business KPIs with the...
According to the National Retail Federation’s 2023 Holiday Report, 62% of U.S. holiday shoppers said they were likely to purchase gifts online if wrapping services were available. That’s a big opportunity, especially since most stores still don’t offer it. In this blog, we’ll explore best practices for offering gift wrapping in online stores (including those on Magento) and highlight well-known online stores that gift wrap, so you can follow their lead.
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