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If you run an online business, you need to continuously evaluate its performance to understand whether you are doing good. Speaking about ecommerce, with such a wide range of indicators Google Analytics provides, it is easy to get lost and let the most strategical metrics out of your sight.
This post is to provide you with the ready-to-use steps how to calculate the core business KPIs with the...
When was the last time you received an old-school offline gift, wrapped in paper with ribbons, with a hand-written card inside? Can you remember your feelings when you started to unwrap the present? This excitement, desire to look inside. You're an adult now, but you're still thrilled. That feeling is an instrument for your business.
The topic we are dissecting today can't be called the main w...
According to 2014 MICROS Multi-channel Retail Delivery Report, out of the 240 retailers tested, 36 offered at least one gift wrapping option. Of these, many offered gift wrapping for free. That's only 15%.
Sure, this number can't be 100% just because gift wrapping isn't required for all fields of e-commerce; shops selling spare car parts or pet food can definitely ignore this kind of service a...
A 404 ‘Page Not Found’ error page is one of the most ignored design elements on a website. However, they can become a blessing in disguise for website owners. The key to creating the best 404 page example is to learn to disguise the disappointment so well that it doesn’t seem like a disappointment at all. If designed well – similarly to creative meet-the-team pages – a 404 message can make people laugh a little and make them move on to another functional page. Let’s talk about the elements of the best 404 not found pages and look at the best examples for inspiration.
