E-commerce Best Practices

3 sales funnels strategies for e-commerce

3 sales funnels strategies for e-commerce

Sales funnels are a concept everyone seems to understand and use, but not so many go on to explore them in detail. So some owners set up Reward Points in their Magento 2 store and rip the benefits ignoring the fact this module is actually a tool for client retention at the funnel activation phase. When it comes to eCommerce, it’s especially important to make the most out of your funnels a...
April 3, 2017
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default segment in Google Analytics - New Users

4 Key Performance Indicators to Evaluate your Ecommerce Business

If you run an online business, you need to continuously evaluate its performance to understand whether you are doing good. Speaking about ecommerce, with such a wide range of indicators Google Analytics provides, it is easy to get lost and let the most strategical metrics out of your sight. This post is to provide you with the ready-to-use steps how to calculate the core business KPIs with the...
July 30, 2015
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Gift wrapping

E-commerce Gift Wrapping Services: Best Practices from Top 10 Online Stores that Gift Wrap

According to the National Retail Federation’s 2023 Holiday Report, 62% of U.S. holiday shoppers said they were likely to purchase gifts online if wrapping services were available. That’s a big opportunity, especially since most stores still don’t offer it. In this blog, we’ll explore best practices for offering gift wrapping in online stores (including those on Magento) and highlight well-known online stores that gift wrap, so you can follow their lead.

February 9, 2015
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