E-commerce & Marketing

Digital transformation of business is a long-going trend. In the last two years, when millions of people had to stay home for months, this trend has accelerated significantly. Companies were looking for ways not to lose touch with their consumers, so they went online. Businesses around the world are developing their own mobile applications. According to Statista, in the USA only, the retail m-c...

While videos can certainly be a reliable tool to engage audiences and encourage them into taking action, it's also true that some styles work better than others at different tasks. More so when we are talking landing page optimization and boosting conversion rates! After all, you wouldn't want to use the same video on two different landing pages if one is trying to sell your product and the oth...

So you’ve decided to start an online business - congratulations. If you play your cards right, put in real effort, and understand how the digital marketplace works, you could experience the entrepreneurial journey of a lifetime. However, there’s one thing that you need before you get into the business of online selling, and that’s a solid product. It’s natural to feel confused at this step - ch...

Proper business planning is pivotal to your success as a business owner. According to the Small Business Administration (SBA), 20% of new businesses fail within the first year and half of all businesses fail within five years. There are many reasons why businesses fail, but two reasons, in particular, are often the culprit; lack of funding or working capital and ineffective business planning. A...

According to TechCrunch, the pandemic accelerated the shift from offline to online commerce by five years. Your e-commerce business might have been fortunate enough to profit from this shift, but your biggest reward might be yet to come. This huge consumer movement from offline to online has caught the attention of big investors, and we’re seeing more and more brand aggregators who are raising ...