Receiving cryptocurrency payments is an opportunity to offer customers more payment options, as well as to attract a new target audience, who, for various reasons, prefer to pay only in digital currency. And there are more and more such clients. So why are cryptocurrencies so popular and why should you consider implementing them in your store?
The truth is: a decided customer is a rare phenomenon in the e-commerce world. In most cases, people are sure only about their needs, and slightly know about the way they can be satisfied. There is a fine line between making proper suggestions and trying to sell more at a rate when a customer doesn't see it as an aggressive tactic.
“80% of an organization’s data is dark and untouched” - David Pier, IBM
Google announced a phasing out of third-party cookies support in Chrome in 2023. This news has met two opposite reactions:
users are happy that they will have more control over their personal data
marketers, data analysis specialists, and other people whose job relates to information get nervous about their future
But act...
Do you manage hundreds of email addresses, want to increase your customer engagement and build a mailing list that aligns with your marketing strategy? Klaviyo is the right email marketing solution for you. In this article, we will discuss the differences between Klaviyo and MailChimp so that you can choose the right one for your business. Read on to know more about each company and their pros and cons before making a decision.
With all that goes into starting a business, owners can easily overlook the importance of thoroughly ensuring their technology systems are safe from cyber security attacks. It's no wonder: knowing what the checkpoints are for a complete information security protocol is an ever-changing landscape.
However, if you're doing business online that requires sharing sensitive information and financial ...
The average conversion of an online store is somewhere between 1% and 2%, which means that up to 99% of users that visit your website don't make a purchase. There are dozens of reasons why this happens, but today we will focus on one of the main — poor product filters.
According to Baymard Institute research, 84% of online stores offer a poor or passable filtering experience, and only 16% of e-...
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