What Is a Good Conversion Rate for an E-commerce Website? [2025 Statistics]
Having your store data is only half the battle. What truly matters is how effectively you assess and apply it. After all, while the average e-commerce conversion rate (CR) hovers around 2-4%, what’s considered "good" varies dramatically depending on the industry, target audience, and business goals. Below, we’ll review the CR formula, talk about good e-commerce conversion rates for various industries, and recount several tips on how you can improve the e-commerce conversion rates in your organization.