E-commerce Best Practices

Good Profit Margin for E-commerce

What's a Good Net Profit Margin for E-commerce: Steer Online Sales

With a massive 90 percent of all e-commerce businesses failing within the first four months of launching, knowing everything there is to know about your current profitability is crucial to long-term success. But is e-commerce profitable, and what is a good profit margin for online retail? This article will dive into industry benchmarks, financial insights, and professional strategies for maximizing your e-commerce profit margin.

December 22, 2023
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pos-costs

The True Costs of a Point of Sale System for Retail: What to Expect

A point-of-sale system (POS) is critical for retail businesses navigating daily operations because of its ability to process and streamline payments and includes everything from traditional cash registers to e-commerce payment solutions. However, many retailers question the cost of a custom POS system. Understanding this system and its price can help you prepare to invest in a POS solution that makes payments effortless. To get you started, this article will explore everything about a simple POS system, its purpose, and its cost, depending on your industry.

December 11, 2023
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christmas-marketing-campaign-ideas

25 Best Christmas Marketing Campaign Ideas for Increased Holidays Sales

Holidays are just around the corner and e-commerce experts like you are preparing to launch promotional activities. Do you already have them all planned out or search for some good Christmas marketing ideas? Either way, we’re sure our post will come at the right moment.  Check out our Christmas marketing campaign ideas below for some inspiration. See how a couple of seemingly minor features can help you set up a whopping 25 different X-mas promotions, boosting your sales.  

November 30, 2023
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magento-checkout-optimization

5 Smart Steps for Shaping Seamless Checkout Experiences

Have you ever abandoned an online shopping cart due to a complicated checkout process? Or felt the frustration of a transaction that takes forever? You're not alone. And chances are, your customers have also experienced this in your store. Are you ready to reshape the way you think about the checkout experience? Let’s explore some well-crafted checkout processes in real-life examples. See how you can transform this final step of the shopping journey into a powerful tool for customer loyalty and increased sales.

November 27, 2023
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ua-vs-ga4-ecommerce

Google Analytics 4 vs. Universal Analytics for E-commerce: What's New and Why It Matters

GA4 vs Universal Analytics — the debate between these two web analytics platforms has picked up steam again now that Google has officially ended support for UA. If you’re an ecommerce marketer wondering what the switch to GA4 is all about (and if it’s really as good as UA), we’ve got answers for you.

October 24, 2023
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chatgpt product descriptions

How to Use ChatGPT to Write Product Descriptions

Creating dynamic product descriptions for a large inventory can bring certain difficulties. In this guide, we’re going to give you a step-by-step guide to using ChatGPT as your go-to AI product description generator so that you can automatically create AI product descriptions that drive sales and captivate audiences.

October 5, 2023
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