Articles by Volha Bezpalaya

Analyzing user behaviors and optimizing touchpoints, Volha crafts seamless shopping experiences. Her expertise in aligning business goals with customer needs helps brands enhance every stage of the user journey.
FIFO

What FIFO Means in Inventory

Inventory spoilage and financial waste often stem from a simple mismanagement issue: not selling oldest stock first. The FIFO (First In, First Out) method provides the systematic solution, ensuring product freshness and clearer financial reporting. This guide explains how FIFO works, its key benefits for profitability, and how to implement it in your operations. Learn how to transform your inventory management and protect your margins.

December 10, 2025
Google Business Profile for E-commerce

How to Attract More Visitors to Your Google Business Profile

Is your Google Business Profile working for you? Learn how to unlock its full potential to attract more visitors, increase engagement, and effectively drive traffic to your business.

November 11, 2025
how-to-optimize-images-for-seo

How to Optimize Images for SEO?

Image SEO is a powerful thing to make your visuals rank in the image search, bring traffic, and benefit sales. Learn how to optimize your images for SEO, making them both search engine and user-friendly.
October 8, 2025
Magento-2-Open-Source-Commerce-Commerce-Cloud-blog

Magento 2 Open Source, Commerce, and Commerce Cloud | Advantages, Disadvantages, Drawbacks

Once you have decided to open an online e-commerce store powered by Magento 2, you have to choose the most suitable edition: Open Source, Commerce, or Commerce Cloud. Each edition provides users with a specific set of features. So, the sure method to select a relevant edition is to identify your requirements and to relate them to the capabilities of Magento 2 Open Source, Commerce, and Commerce...
September 2, 2025
How to Build a Custom Shopify App: Step-by-Step Guide for Merchants

How to Build a Custom Shopify App: Step-by-Step Guide for Merchants

Shopify’s App Store includes more than 6,000 apps and gives merchants an extensive toolkit to upgrade their online stores. Despite this extensive selection, many store owners struggle to choose and integrate the right apps that align with their business needs. This article offers expert recommendations and strategies to help store owners plan, build, and deploy a custom Shopify app.

August 26, 2025
A Guide to Shopify Theme Customization

A Guide to Shopify Theme Customization

According to McKinsey research, companies that excel at personalization generate 40% more revenue than average players. But many store owners face challenges in distinguishing their brand due to generic templates and a lack of customization knowledge. Below, we offer a comprehensive guide to Shopify theme customization, addressing common challenges.

July 28, 2025

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