Articles by Volha Bezpalaya

Analyzing user behaviors and optimizing touchpoints, Volha crafts seamless shopping experiences. Her expertise in aligning business goals with customer needs helps brands enhance every stage of the user journey.
Automate Brand Page Content in Magento 2: Shop by Brand x AI Content Generator

Automate Brand Page Content in Magento 2: Shop by Brand x AI Content Generator

Strong brand pages can attract organic traffic, support long-tail keywords, improve site structure, and build customer trust. In short, brand pages quietly play a huge role in SEO, user engagement, and conversion rates. But how do you scale content production without sacrificing quality? In this article, we’ll show you how to automate up to 80% of brand page content creation using two Amasty modules: Shop by Brand and the ChatGPT AI Content Generator.

June 25, 2025
How to Build a Custom Shopify Theme: Complete Development Guide for 2025

How to Build a Custom Shopify Theme: Complete Development Guide for 2025

If you're aiming for a truly unique brand experience, a custom Shopify theme is the way to go. In this article, you'll learn how to make your own Shopify theme from the ground up. We’ll explore Shopify’s theme structure, working with Liquid, and the best practices for a distinctive and high-performing online store.

June 3, 2025
Magento UX Audit: Boost Conversions with 10 Proven Best Practices

Magento UX Audit: Boost Conversions with 10 Proven Best Practices

Your Magento store’s user experience (UX) plays a critical role in converting visitors into loyal customers. While optimized usability can triple your conversion rates, a poor user experience can drive away up to 62% of customers, permanently. In this article, we’ll explore Magento UX best practices and break down the key components of a Magento UX audit to help you uncover and fix friction points that may be costing you sales.

May 19, 2025
Best Magento Accessibility Extensions

Best Magento Accessibility Extensions for ADA & WCAG Compliance

For e-commerce ventures running on Magento, accessibility is both a legal requirement and a good business. And the right Magento accessibility extension can make a huge difference. In this guide, we break down the best Magento accessibility plugins and apps that help you reach a wider audience and meet ADA or WCAG 2.1 compliance standards without compromising performance or design.

April 14, 2025
Ghost Commerce

Ghost Commerce Explained: Best Practices, Legal Tips, and Success Stories

According to Oberlo's research, global e-commerce sales will exceed $8 trillion by the end of 2028. This marks a significant opportunity for innovative business models like ghost commerce. However, entering this promising new market may require careful planning. This article explains the ghost commerce meaning, provides insights into successful strategies, and shares successful ghost commerce examples.

March 11, 2025
GTmetrix Guide: How to Analyze and Improve Website Performance

GTmetrix Guide: How to Analyze and Improve Website Performance

GTmetrix is a tool that assesses and improves website speed. It provides insights into page structure, assesses load time, and offers distinct tips for performance improvement. With tools like Google Page Speed Optimizer, you can even incorporate GTmetrix analytics into your existing optimization strategy. In the guide below, we'll break down this topic, exploring what GTmetrix is and how to interpret its results.

February 4, 2025

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