Articles by Alexandra Zolotorevich

Amasty's Product Marketing Manager with 7 years of hands-on experience in the field. Alexandra possesses a deep understanding of the industry and a true passion for creating and executing effective marketing campaigns.
Shopify Speed Optimization Practices

Shopify Speed Optimization Practices for Boosting Your Store

Shopify page speed optimization is your sure way of reducing bounce rate and raising sales. After all, over 47% of users expect a website to load in 2 seconds or less and every one-second improvement in page load time boosts conversions by 2%​. This article explores why Shopify speed optimization is indispensable for success, explains how to measure performance, and shares effective strategies to increase Shopify store speed for faster load times, better engagement, and higher sales. 

December 2, 2024
How to Sell on eBay

How to Sell on eBay: A Full Guide for Pros and New Sellers

With a gross market value (GMV) of $30 billion, eBay is the world's third leading online marketplace in the U.S. Launched in 1995 as AuctionWeb, eBay originally sold only collectibles but rapidly expanded its product categories to include everything from furniture, vehicles, and exotic foods to real estate property and memorabilia. The marketplace went public as eBay in 1998 and later acquired StubHub, PayPal, and other similar digital wallets.

October 28, 2024
Shopify vs. Etsy

Shopify vs. Etsy: A Decision-Making Guide

The Shopify vs Etsy dilemma is a very common one. After all, these two giant sales venues aim to help you build a thriving e-business. Despite the shared goal, these solutions are very different. So, how does selling on Shopify vs Etsy compare? Let’s see the main differences between these two options in the areas of pricing, website design tools, marketing and sales features, shipping benefits, security systems, and others.

August 13, 2024
Shopify Fees

Shopify Fees: A Guide to Choosing a Shopify Subscription Plan [With a Flowchart]

Shopify is the world’s most successful e-commerce platform, with the biggest share – 27% of the entire global online retail market – using this platform for their stores. Shopify pricing is competitive and can be tailored to various customers but it can take time to get the hang of. In this guide, we’ll explore Shopify fees and payments as well as standard and advanced Shopify plans, helping you choose what works best for you. 

August 6, 2024
Ecwid Age Verification App

Age Verification Pop-Up – New Ecwid App by Amasty

Amasty has already started catering to Ecwid merchants and e-commerce professionals by making its AI Content Master compatible with the platform. Today, we’re happy to introduce our newest app for Ecwid platform users: the Age Verification App. The age gate pop-up is designed to integrate into your Ecwid-powered website, providing a robust solution for age verification while maintaining a user-friendly experience.

May 29, 2024
Shopify and Instagram Integration Feeds

Shopify and Instagram Integration: Types, Tips, and Tools

Featuring an Instagram feed for Shopify on your website is a fresh and exciting way to add a dazzling point of interest and form connections with your audience. Meanwhile, adding a Shopify feed to Instagram can increase traffic to your store and boost conversions. Let's look at integrating the two software technologies and how to connect Instagram to Shopify – or vice versa.  

May 22, 2024

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