Articles by Alexandra Zolotorevich

Amasty's Product Marketing Manager with 7 years of hands-on experience in the field. Alexandra possesses a deep understanding of the industry and a true passion for creating and executing effective marketing campaigns.
Layaway meaning

Layaway Meaning, Best Practices, and Pros & Cons

Since its advent during the Great Depression in the 1930s, layaway has proven its many significant benefits to customers and its sustainability as a revenue generator for retailers. But, in an age of e-commerce and wallets bulging with credit cards, is layaway still a thing? Are there still stores that offer layaway? If so, how does layaway work online?

May 7, 2024
Shopify Magic for Product Images

Why You Should Use Shopify Magic for Your Product Images

A captivating product image has the power to entice, inform, and ultimately persuade a potential customer to make a purchase. Shopify knows this for a fact. That’s why the platform strives to support its merchants with powerful solutions that make product presentation more effective yet effortless with Shopify Magic.

April 24, 2024
product feed management

Product Feed Management for Success of Your E-commerce Business

The ultimate goal of e-commerce feed management is to maximize visibility and performance on e-commerce platforms, comparison sites, and advertising channels. Effective feed management ensures accurate and up-to-date product listings, leading to improved search rankings, higher click-through rates, and, ultimately, enhanced online sales for retailers. In this article, we’ll take a closer look at the importance of feed management, data feed best practices, and the most popular feed management tools.

February 28, 2024
feedfusion-shopify-product-feed

FeedFusion: Shopify Product Feed Tool by Amasty

A well-crafted, optimized, and maintained Shopify product feed can become the most powerful and convincing advert for your catalog, bringing you the desired sales growth with the least possible effort from your team's side. Try out Amasty’s FeedFusion to create an eye-catching Shopify Google product feed, showcase your bestsellers on Amazon, or see the benefits of the social media shopping trend in action!

February 22, 2024
shopify-product-pricing

Smart Shopify Product Pricing: Policies, Tools, and Tips

Your pricing strategy on Shopify directly impacts customer perception, sales, and ultimately, the success of your online store. Striking the right balance is crucial. It's not just about setting numbers but understanding how proper pricing can be a strategic lever in positioning your products effectively. This article is your guide to smart pricing on Shopify, covering policies, tools, and tips to help you navigate the intricacies of setting prices strategically.

February 15, 2024
blogging-on-shopify

Blogging on Shopify: How to Boost Your E-Commerce Presence

Effective blogging can positively affect your e-commerce organization, from helping you rank higher in search engine results to reaching your target audience and selling more products. But is Shopify good for blogging, can you blog on Shopify, and what separates one store’s Shopify blogging success from the best Shopify blogs?  Read more to learn everything about blogging on Shopify to enhance your online success.

January 18, 2024

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This blog was created with Amasty Blog Pro

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