Amasty Blog

When we think of business, we often associate it with its shareholders. Like individuals, businesses exist in an environment and form connections. Some connections directly influence the business, while others, though indirect, are still important. There are a few cases where business founders relied solely on instinct, disregarding environmental factors. Successful entrepreneurs, however, are always mindful of both micro- and macro-environmental factors that impact their success. Next, we’ll present a simplified list of these factors, which we hope you’ll find useful.