Custom Hyvä Theme Integration: Boosting Website Performance
and UX
Discover how Amasty helped a leading GCC fashion retailer migrate to a customized Hyvä theme and roll out Hyvä-ready extensions for faster performance and a smoother shopping experience.
Project Overview
A digital agency providing eCommerce Solutions for B2B & B2C brands partnered with Amasty to improve the performance, user experience, and site metrics for a prominent fashion retailer in the GCC region. We provided a set of Hyvä-ready extensions to integrate smoothly with the retailer's existing setup and meet the specific needs of their Magento 2 e-commerce platform.
As a result, the customer saw increased engagement due to a faster checkout process and improved website navigation. This led to a 20% increase in conversion rates and optimized campaign performance. The customer now has a reliable, high-performance website that supports their growing customer base and delivers a seamless experience across all devices.
Client Profile
The client is a well-established fashion retailer operating in the GCC region, specializing in clothing and textiles. With a strong online presence, they cater to a diverse customer base and prioritize delivering exceptional shopping experiences.
As they expanded into new markets, the retailer aimed to enhance their site performance, improve user experience, and support advanced functionality with a focus on seamless integration and scalability.
Project Goals 
Integration and
Compatibility
The site was built using a 3rd-party checkout system, which required custom compatibility logic for the modules to ensure smooth functionality across the site, including with the Hyvä theme.
Improved User
Experience
The client's primary goal was to drastically reduce friction in the overall shopping experience, ensuring fast loading times, a seamless checkout process, and easy product discovery.
Customization for
Business Needs
The retailer had complex marketing and customer segmentation requirements, which demanded the implementation of custom business logic to support their specific strategic goals.
Solution Overview: Key Modules Implemented and Customized
Social Login Customization
A robust Social Login setup was essential for the retailer, as most of their customers preferred a quick login via Google or Facebook. Amasty’s Social Login module offered an intuitive solution that integrated smoothly with their Magento 2 site. Because the project used a third-party checkout and Hyvä Theme fallback, custom compatibility logic was implemented to ensure full functionality.
As a result, more than 50% of customers began using social login daily, with Google being the most common method. The solution met all business requirements and delivered a streamlined, user-friendly sign-in experience.
Google reCaptcha Integration
The project required strong protection against spam and malicious activity, and the retailer wanted to upgrade from reCAPTCHA V2 (visible) to V3 Invisible for a smoother user experience. A frictionless path from Home → PLP → PDP → Cart → Checkout was essential, and our analysis showed that the visible reCAPTCHA checkbox added unnecessary friction.
Implementing reCAPTCHA V3 Invisible through Amasty’s module removed this obstacle and delivered a seamless frontend experience. The improved usability also led to increased sign-ups during marketing campaigns and resolved a key pain point for the retailer.
Reward Points for Marketing Campaigns
The client used Reward Points to encourage larger cart sizes by offering rewards for purchases above a certain value on the Cart and product pages. Their complex rewards structure required customer group segmentation, which the open-source edition didn’t support.
Custom compatibility was developed for the third-party checkout with Hyvä theme fallback. Amasty’s Rewards module was customized to meet the client’s needs, integrating seamlessly and enabling flexible reward rules for cart and order values.
This solution allowed the business to run complex marketing campaigns with granular control over reward rules.
Infinite Scroll for Category Pages
The client, operating in the clothing industry, highly prioritized a seamless user experience. Their previous setup with a bulky third-party theme and unoptimized modules led them to adopt the Hyvä Theme for their multi-store eCommerce site.
One of the key improvements they sought was infinite scroll for Category Pages, utilizing AJAX to dynamically load additional items without page reloads. Features like pagination in the URL and a "back to top" button were also added to enhance usability.
Amasty’s Infinite Scroll module seamlessly integrated into the project, meeting the client’s needs without any issues.
Improved Layered Navigation
Convenient browsing without interruptions was a top priority for the client. To achieve this, the layered navigation on the category and catalog search pages needed to update results dynamically without refreshing the page.
The original AJAX-based navigation was slow, prompting the team to seek a more robust solution during the Hyvä theme implementation. Amasty’s Improved Layered Navigation addressed this issue by providing fast, SEO-friendly URLs and compatibility with ElasticSearch and Improved Sorting. This integration delivered a smoother and more streamlined experience for customers.
AJAX Shopping Cart and Quick View
The client needed a solution to display configurable product options on category pages without page refreshes, ensuring a seamless user experience. The default Hyvä theme caused page reloads, requiring a more efficient approach.
The business sought a quick way for customers to view product options and add items to the cart directly from the category page. Amasty’s AJAX Shopping Cart, combined with Quick View, addressed both needs in one module, enhancing usability and boosting conversions.
Advanced Product Sorting Options
The client required advanced sorting options, including separate price sorters (Low to High and High to Low), Best Sellers, and sorting by Highest Discounts, along with a more intuitive admin interface. The default sorting functionality in Magento 2 and the Hyvä theme didn’t meet these needs, so a better solution was sought.
The module also needed to support GraphQL for future mobile app scalability. It integrated seamlessly, utilizing Elasticsearch for efficient sorting, and was compatible with Mage OS, making it a perfect fit for small to medium-sized businesses. This solution enabled the required features for marketing campaigns and ensured a smooth go-live.
Results and Outcomes
The implementation of Amasty modules significantly enhanced the retailer's website performance, user experience, and overall site metrics.
The Hyvä theme combined with Amasty's solutions delivered the perfect blend of speed, scalability, and flexibility, allowing the retailer to meet growing demands and remain competitive in the fast-paced fashion retail market.
Key outcomes include:
Increased customer engagement:
With over 50% of customers using social login daily, overall activity and repeat interactions significantly increased.
Faster, smoother checkout process:
Reduced friction led to a 20% increase in conversion rates and improved customer satisfaction.
Improved browsing and product discovery:
Advanced navigation and search features made it easier for customers to find what they need.
Optimized campaigns performance:
Enhanced reward and sorting features helped deliver more targeted campaigns, resulting in higher customer retention and larger cart sizes.
Seamless, mobile-friendly integration:
The solution is optimized for future scalability, leveraging advanced technologies and ensuring smooth performance across all devices.
In the Client’s Words
"The Hyvä theme implementation, powered by the necessary custom Amasty modules, transformed our retail site. The instant lift in speed and seamless UX immediately reduced friction, driving customer engagement up by over 50% and giving us the platform scalability we needed for growth."
Andreas R.,
Digital Director, Fashion Retailer
Loading
Login and Registration Form