There’s only one first impression, and it often determines if you succeed or not. This statement holds for many spheres of life, and e-commerce is no exception. Your inner world, oh, sorry, your product selection and quality will only be interesting if you manage to stand out visually and make people want to interact with you…sorry, your store. It’s like in real life: you might be the best person ever, but if you don’t wash your hair, wear stained, stinky clothes, and don’t brush your teeth, nobody will be attracted.
While a human needs a shower and a washing machine to fix that, Magento e-commerce stores need Magento 2 product labels extensions. No matter if you want to highlight a discount, showcase a “New Arrival” product, or create urgency with a “Limited Edition” tag. The right Magento 2 product label extension has it all, improving click-through and conversion rates.
In this post, we’re diving deep into the top product label Magento 2 solutions. From customization options to usability and performance, we’ve evaluated each based on how well they enhance the shopping experience and support your business strategy.
Top 9 Magento 2 Product Label Extensions: Comparison Table
Vendor | Pricing (Community/Enterprise/Cloud) | Verdict |
Amasty | Community: $219 Enterprise: $519 Cloud: $819 | The most feature-rich, flexible, and scalable product label solution for serious conversions. |
Mageplaza | Community: $149 Enterprise: $349 Cloud: $349 | Budget-friendly, high-performance labeling, ideal for Mageplaza ecosystem users. |
Mirasvit | Community: $149 Enterprise: $298 Cloud: $348 | Best choice for large stores with automated, rule-based label management. |
AheadWorks | $169 | Well-balanced, easy-to-use tool for medium to large stores with strong backend usability. |
BSS Commerce | Community: $119 Enterprise: $218 Cloud: $218 | Affordable and flexible for small to mid-sized stores to improve product visibility. |
Webkul | Community: $89 Enterprise: $178 Cloud: $178 | A solid and budget-friendly solution for seasonal or promotional labels. |
LandofCoder | $199 | Ideal for large or multilingual stores with both powerful tagging and labeling features. |
FME Extensions | Community: $139.99 Enterprise: $339.99 Cloud: $339.99 | Affordable and effective for stores that need fast implementation and SEO-friendly labels. |
Magenest | Community: $149 Enterprise: $349 Cloud: $349 | Best choice for visually driven brands needing unique, artistic product labels. |
1. Amasty Product Labels for Magento 2
Amasty’s Magento 2 product label extension is a robust, all-in-one solution designed to create eye-catching labels that enhance user engagement and boost conversions. It’s suitable for any size of store, from small shops to enterprise-level Magento setups, and provides a range of customization and rule-based display options to automatically manage labels with precision.
This extension is known for its scalability, user-friendly interface, and seamless integration with other Amasty modules, making it ideal for merchants looking for high performance and extensive functionality.
Key Features
Pre-built label types: “New,” “Sale,” “Out of Stock,” “Only X Left,” etc.
Custom label creation using HTML/CSS
Conditional display rules based on stock, date, price, and more
Responsive label positioning (top-left, bottom-right, etc.)
Label scheduling with start/end dates
Dynamic variables like {PRICE}, {DISCOUNT}, {SKU} to personalize labels
Compatible with configurable, grouped, and bundled products
Multi-store and multi-language support
Optimized for mobile and retina screens
Pricing
Community: $219
Enterprise: $519
Cloud: $819
Verdict: The most feature-rich, flexible, and scalable product label solution for Magento 2. If you're serious about conversions and usability, start here.
2. Mageplaza Magento 2 Product Labels
Mageplaza offers a clean and efficient Magento 2 product label extension tailored for store owners who want to create visually appealing and dynamic labels with minimal effort. This extension fits well with modern Magento themes and provides enough flexibility to cater to both beginners and advanced users.
It’s especially popular for its intuitive admin interface and compatibility with other Mageplaza modules, like SEO and Layered Navigation.
Key Features
Easy-to-use interface with live preview
Multiple label templates and upload options
Custom positioning (top-right, top-left, bottom corners, etc.)
- Responsive design for all devices
Display logic based on product attributes, categories, or cart conditions
Show different labels to different customer groups
Multi-store and multi-language support
Works well with Magento Page Builder
Pricing
Community: $149
Enterprise: $349
Cloud: $349
Verdict: A budget-friendly, high-performance product labeling solution, especially for merchants already using Mageplaza’s ecosystem.
3. Mirasvit Product Labels for Magento 2
Mirasvit’s Magento product labels extension focuses on automation and performance. It’s ideal for large product catalogs where you want to eliminate manual label assignments. The extension lets you create flexible rules for when labels appear and disappear, ensuring your storefront stays fresh without the extra workload.
It’s known for its user-friendly label builder and efficient resource usage, even on high-traffic Magento 2 stores.
Key Features
Drag-and-drop label builder with real-time preview
Smart label rules (e.g., based on rating, reviews, quantity)
Dynamic content insertion with variables
Schedule labels to show/hide based on date/time
Support for multiple label types on one product
Integration with caching and indexing for optimal speed
Compatible with Magento 2 latest releases
Pricing
Community: $149
Enterprise: $298
Cloud: $348
Verdict: Best choice for large stores looking for automated, logic-based label management.
4. AheadWorks Product Labels for Magento 2
AheadWorks delivers a reliable and polished Magento 2 product label extension that combines simplicity and power. It’s especially useful for Magento merchants who want to use pre-defined labels but still maintain full control over display rules and styling.
This extension integrates smoothly with other AheadWorks modules, offering a seamless UX/UI experience across the admin dashboard.
Key Features
Ready-to-use labels like “New,” “Discount,” “Only X Left”
Rule-based label assignment by attributes, price, and stock
WYSIWYG editor for text and label styling
Drag-and-drop interface for positioning
Show different labels per store view or customer group
Easy integration with other AheadWorks marketing tools
Pricing
Standard License: $169
Verdict: A well-balanced, easy-to-use labeling tool with strong backend usability for medium to large Magento 2 stores.
5. BSS Commerce Magento 2 Product Labels
BSS Commerce provides a lightweight, performance-first Magento 2 product label extension designed to enhance your visual merchandising without adding unnecessary bulk. It’s known for supporting various product types and offering broad customization options for both image-based and text-based labels.
BSS Commerce also offers fast and reliable support, making it ideal for growing businesses.
Key Features
Multiple label types and position options
Display rules by product type, price, category, SKU
Show labels on category, product, and search pages
Multi-label support per product
Fully responsive and retina-ready designs
Compatible with layered navigation, Ajax cart, and other Magento features
Pricing
Community: $119
Enterprise: $218
Cloud: $218
Verdict: Affordable and flexible; perfect for small to mid-sized stores wanting to improve product visibility.
6. Webkul Magento 2 Product Labels Extension
Webkul offers a powerful yet user-friendly Magento 2 product labels extension that emphasizes drag-and-drop customization and simple rule creation. It supports a wide range of use cases, from basic promo labels to advanced multi-label setups for seasonal campaigns.
Great for users looking for a mix of control and ease-of-use.
Key Features
Drag-and-drop label editor
Use image or text-based labels
Set up conditions based on price, stock, date, and category
Responsive and multi-store compatible
Supports simple, configurable, virtual, and bundle products
Easy to assign different labels to different store views
Pricing
Community: $89
Enterprise: $178
Cloud: $178
Verdict: Solid and budget-friendly solution for stores needing seasonal, custom, or promotional labels.
7. LandofCoder Magento 2 Product Labels
LandofCoder offers a unique combo pack that combines the power of product labels Magento 2 with the strategic benefits of a Magento 2 product tags extension. This dual-purpose tool enhances visual engagement while also improving product search, discoverability, and categorization.
It’s especially powerful for stores with large inventories or marketplaces.
Key Features
Add unlimited custom labels
Apply multiple labels and tags per product
Smart auto-tagging and label assignment
Multi-language, multi-store supported
Advanced search integration with tags
Fully responsive and SEO-friendly
Pricing
- Standard License: $199
Verdict: Ideal for large or multilingual stores that need powerful tagging and labeling together.
8. FME Extensions Magento 2 Product Labels & Stickers
FME’s Magento 2 product label extension is another great tool designed with ease of use and performance in mind. It allows admins to display custom promotional badges and product stickers based on stock, pricing, or custom rules.
The extension is optimized for SEO and responsive design, ensuring compatibility across devices.
Key Features
Upload unlimited custom labels
Assign labels by product, category, or customer group
Add multiple labels per product
Use dynamic text like “Save {discount}%”
Built-in WYSIWYG editor
Clean code and developer-friendly
Pricing
Community: $139.99
Enterprise: $339.99
Cloud: $339.99
Verdict: A clean, affordable, and effective solution for stores that want fast implementation and SEO-friendly labels.
9. Magenest Magento Product Labels for Magento 2
Magenest’s Magento product labels module offers an artistic and creative approach to labeling. With beautiful pre-made templates and a flexible label builder, this extension lets you display promotional labels that are visually appealing and attention-grabbing.
It’s ideal for fashion, beauty, and lifestyle brands that rely heavily on aesthetics.
Key Features
10+ creative label templates
Works with all Magento product types
Schedule label display periods
Apply labels conditionally (e.g., only for new arrivals or on sale items)
Preview before applying
Multilingual and responsive support
Pricing
Community: $149
Enterprise: $349
Cloud: $349
Verdict: Best choice for visually driven brands looking to stand out with unique product labels.
Key Features to Look for in a Magento 2 Product Label Extension
Not all Magento product labels extensions are created equal. Here are a few must-have features to look out for when choosing the right one for your store:
Rule-Based Display: Automatically assign labels based on price, category, stock status, or product attributes.
Custom Design Capabilities: Upload your own icons or use built-in templates.
Mobile Responsiveness: Ensure labels display correctly across all devices.
Multi-Language Support: Crucial for global stores.
Layered Labeling: Ability to show multiple labels on a single product.
Performance Optimized: Lightweight design that doesn’t slow down your site.
Choosing an extension with these features will ensure you’re getting the most out of your product labeling strategy.
How Product Labels Can Boost Your Conversion Rate
Let’s get real—product labels aren’t just for decoration. They play a major psychological role in how customers perceive value, urgency, and popularity. Words like “Limited Edition,” “Best Seller,” or “Flash Sale” trigger emotional responses. These drive clicks, reduce decision fatigue, and ultimately boost your sales.
Labels also make it easier for users to scan through products quickly. Instead of reading descriptions, a user can spot the “Sale” badge and click. This reduces bounce rate and increases engagement.
Studies show that stores using product labels for Magento 2 report a noticeable bump in conversion rates. It’s visual merchandising 101: if it looks valuable and urgent, it sells faster.
Using Magento 2 Product Tags Extension with Labels
Want to get more out of your product labels? Pair them with a powerful Magento 2 product tags extension. While labels grab attention, tags improve filtering and search capabilities.
Here’s how the combo works:
Use labels for instant visibility (“New”, “-20%”, “Low Stock”)
Use tags for internal navigation (e.g., “Eco-Friendly”, “Vegan”, “Made in USA”)
Tags can trigger label conditions. For instance, all products tagged “Bestseller” can show a “Hot Deal” badge automatically.
This synergy not only enhances the customer experience but also improves your internal SEO by giving more context to your product pages.
Best Practices for Designing Product Labels in Magento 2
Want your labels to really work? Follow these tips:
Keep it short and sweet – 2-3 words max
Use bold colors that match your brand but contrast your product image
Don't overdo it – too many labels confuse customers
Test multiple designs – A/B test to see what works best
Optimize for mobile – tiny screens need readable, responsive labels
Design with the user in mind. A well-placed “Only 3 Left!” label can convert better than a fancy animated banner.
Common Mistakes to Avoid with Product Labels Magento 2
Even the best labels can backfire if used incorrectly. Here are common mistakes:
Too many labels: Clutters the interface and distracts from the product
Misleading text: Don’t call it “Bestseller” if it’s not
Bad contrast: Labels that blend into the background are useless
Non-responsive designs: Poor mobile experience leads to high bounce rate
Use labels sparingly and purposefully. Each label should have a clear reason for being there and should guide users toward a desired action.
Conclusion
The right Magento 2 product label extension can turn simple product pages into engaging, converting storefronts. From Amasty’s feature-rich platform to Magenest’s creative visuals and LandofCoder’s powerful tag integration, you have a wealth of options to choose from.
Each extension we covered helps you take your Magento store’s merchandising to the next level. And when paired with a Magento 2 product tags extension, the result is a powerful combination that improves user experience and increases conversions.
Go ahead – wash your hair… oh, sorry, add some visual flair to your e-commerce store. Your customers (and your bottom line) will thank you.
Frequently Asked Questions
Amasty is the top choice due to its extensive features, customization options, and high performance.
Yes, most product label extensions for Magento 2 allow you to create dynamic, rule-based labels for all product types.
Tags improve searchability, and labels enhance visibility. Together, they create a smarter, more engaging shopping experience.
No, if you choose a performance-optimized extension like Amasty, Mageplaza, or FME Extensions.
Yes, most extensions come with visual editors that allow you to design and preview labels without touching any code.
