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Do you know this old-fashioned tradition to propose with a diamond ring? Well, it’s not so old actually. This tradition is a result of the thoughtful advertising of the De Beers company. In 1948 they created a slogan: A Diamond Is Forever that stressed the importance of engagement with a diamond ring. And 72 years later it became a tradition that provides profit not only to this jewelry company...
With the social distancing people shift to online life. This caused an increased demand for subscription products like well known to us all Netflix, Disney, HBO, and other streaming services. The share of Amazon Prime members increased by 16% from 59% of all shoppers last year to 75% nowadays. But the automatic billing model doesn’t limit to entertainment SaaS, people want to get their cosmetic...
As stated in the OC&C Strategy Consultants report, the total amount of money spent on shopping via a voice assistant will increase by up to $40 billion in 2022. There are 2 main reasons for this: the increasing mobile traffic and the growth of smart speaker devices sales. At the beginning of 2019, the mobile share of the retail traffic was around 64% according to Statista research. This sho...
You need to have statistical data to sell not worse than Amazon and manage your business by making data-driven decisions. Advanced Reports for Magento 2 gets you the current information about your customers’ behavior. This extension provides 20+ detailed report types that are merged into 3 big groups: sales, catalog, and customers. → Go to extension Basic features of Advanced Reports and how t...
Have you been facing low conversion rates at your store? If yes, then you are not alone. According to statistics, the global cart abandonment rate for e-commerce is nearly 70%. There are many reasons why shoppers choose not to buy your products after they have added the products to their carts. In this article, we will go through how you can address these issues and optimize your e-commerce checkout page by taking just ten actionable steps.
During the holiday season, store owners rush to make their Magento 2 most appealing. However, some of these speedy solutions may only make matters worse. I’ve been designing sites and apps for various customers for 10 years. These were both small e-shops selling just a couple of goods and large stores with multimillion overturn and endless lists of categories and items. In this article, I share Magento UX design tips to help you avoid unobvious mistakes in an e-store design, namely in the following elements:
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