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In the melting pot of A/B testing case studies available on the web, not all of them are relevant to your business niche. One successful case can’t suit all industries due to factors like diverse audiences, sales funnels, and other variables that require a dedicated UX research and analysis. We have prepared a list of the most striking A/B testing examples conducted for e-commerce businesses.
Sales funnels are a concept everyone seems to understand and use, but not so many go on to explore them in detail. So some owners set up Reward Points in their Magento 2 store and rip the benefits ignoring the fact this module is actually a tool for client retention at the funnel activation phase. When it comes to eCommerce, it’s especially important to make the most out of your funnels a...
A 404 ‘Page Not Found’ error page is one of the most ignored design elements on a website. However, they can become a blessing in disguise for website owners. The key to creating the best 404 page example is to learn to disguise the disappointment so well that it doesn’t seem like a disappointment at all. If designed well – similarly to creative meet-the-team pages – a 404 message can make people laugh a little and make them move on to another functional page. Let’s talk about the elements of the best 404 not found pages and look at the best examples for inspiration.
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