Product feed add-ons help merchants arrange products in visually appealing and digestible formats to improve visibility, user experience, and sales. And many other things, too, but these seem to be key ones.
To find a perfect solution for your store, you need to research, analyze, and compare multiple options. This time, we did all the hard work for you and created this comparison page for the 2 most popular all-in-one Product Feed extensions: Mirasvit and Amasty. Both extensions have 3 pricing options, and we’ll take the most feature-rich plans.
Why Product Feed Extensions Matter for Magento E-Commerce Websites
Product feed extensions are essential for Magento e-commerce websites because they streamline the process of managing and distributing product information across multiple sales channels, such as Google Shopping, Amazon, Facebook, and others. These extensions enable online stores to create structured and dynamic product feeds, making it easier to promote products on various platforms without manually updating listings.
Here are key reasons why product feed extensions are important:
Improved Visibility and Reach: Product feed extensions ensure that your product data is accurately and consistently shared across multiple channels, which increases your store's visibility and helps reach a broader audience.
Automation: These extensions automate the feed creation process, reducing the time and effort required to manually update product information, ensuring that your feeds are always up to date.
Customization: With product feed extensions, you can customize the feed to meet the specific requirements of each platform. For example, adjusting product categories, pricing, and images to fit the guidelines of Google, Facebook, or Amazon.
Enhanced Marketing Campaigns: Optimized product feeds help improve the performance of paid ads on various platforms by providing accurate and rich product data. This leads to better targeting, higher click-through rates, and ultimately more sales.
Better Analytics and Insights: By syncing your product feed with marketing and analytics platforms, you gain valuable insights into your product performance, enabling you to adjust your campaigns and strategies effectively.
In summary, product feed extensions are vital tools that simplify the management of product data, boost your marketing efforts, and ultimately drive sales by ensuring consistent and accurate product listings across multiple channels.
What is Mirasvit Advanced Product Feeds?
Mirasvit Advanced Product Feeds for Magento 2 is an extension that allows e-commerce stores to easily create and manage product feeds for platforms like Google Shopping, Facebook, and Bing. It enables store owners to export product data in various formats (XML, CSV, TXT) and customize feeds based on categories, product types, or custom filters.
The extension supports automated feed generation and scheduling, ensuring that product data is always up-to-date. With features like attribute mapping, dynamic variables, and flexible templates, it allows businesses to optimize their product listings, streamline marketing workflows, and enhance visibility across multiple channels.
What is Amasty Product Feed for Magento 2?
Amasty Product Feed for Magento 2 is an essential extension designed to help e-commerce store owners easily generate and manage product feeds for different marketing platforms, including TikTok, Instagram, Pinterest, Facebook, eBay, Google Shopping, and Amazon. This powerful Hyvӓ Checkout and Hyvӓ Storefront compatible tool ensures your store’s product data is accurately and efficiently exported, enabling seamless integration with various advertising and marketplace platforms, boosting visibility and sales.
The extension offers full customization, allowing you to tailor the product feed according to the specific requirements of each platform. It supports multiple feed types, including XML, CSV, and TXT, and allows you to filter and modify the data in real-time, ensuring your product listings are always up-to-date and compliant with marketplace guidelines.
Amasty Product Feed for Magento 2 enables store owners to automate the feed generation process, saving time and reducing the risk of human error. The extension is designed to optimize product data with essential attributes, like titles, descriptions, prices, and availability, ensuring that your listings are highly accurate and visible to potential customers.
Our Product Feed module enables the API integration to upload product feeds to your Google Merchant Center account after each generation or regeneration, triggered manually or via cron, depending on the configuration of the schedule settings in the extension. For more information about this method, refer to the corresponding section in the Product Feed user manual.
If you also use Amasty Export Products, you can add product reviews to your product listings, exporting reviews from your Magento 2 store to a feed in Google's preferred format.
By utilizing Amasty Product Feed, Magento 2 merchants can streamline their marketing efforts, increase online visibility, and ultimately drive higher conversions and sales from external platforms.
Key Features Comparison: Amasty Product Feed vs. Mirasvit Advanced Product Feeds
| Key Features | Amasty Product Feed | Mirasvit Advanced Product Feeds |
| Pre-made product feed templates | ✅ | ✅ |
| Filters for exporting products | ✅ | ✅ |
| Category mapping | ✅ | ✅ |
| Dynamic attributes | ✅ | ✅ |
| Feed generation by schedule | ✅ | ✅ |
| Auto-upload to the server | ✅ | ✅ |
| Individual URLs | ✅ | ✅ |
| Email notifications | ✅ | ✅ |
| Google Analytics integration | ✅ | ✅ |
| Feed history | ❌ | ✅ |
| Product feed backup | ❌ | ✅ |
| Built-in reports | ❌ | ✅ |
| Pattern library | ✅ | ✅ |
| CLI support | ✅ | ✅ |
| Google Feed Wizard | ✅ | ❌ |
| Multi-process generation | ✅ | ❌ |
| Batch size | ✅ | ❌ |
| Archives support | ✅ | ❌ |
| Cron Tasks List | ✅ | ❌ |
| Hyvӓ Theme ready | ✅ | ✅ |
| Hyvӓ Checkout ready | ✅ | ❌ |
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Features of Mirasvit Advanced Product Feeds for Magento 2
Basic functionality
Mirasvit product feed extension for Magento 2 comes with all the basic features for successful feed generation:
Pre-made product feed templates. This module includes 50+ templates for different search engines and marketplaces, including Amazon, Bing, eBay, and Instagram.
Filters for exporting products. You can choose what products you want to add to your product feed using condition-based filters.
Category mapping. Every marketplace has its own categories and requirements for category names. This plugin allows you to match the categories of your store and adjust the taxonomy.
Dynamic attributes. Mirasvit feed extension helps you create unique attributes or adjust the values of existing attributes based on the conditions you set.
Feed generation by schedule. When creating a new product feed, you can set up a specific schedule for how often the feed should be generated.
Auto-upload to the server. This product feed extension for Magento 2 allows you to upload your feeds to the needed server via FTP/FTPS/SFTP connection.
Individual URLs. Every generated product feed will get a unique link URL to access the feed directly.
Email notifications. The extension will send you email notifications about successful and failed feed generations.
Google Analytics integration. This extension allows you to set up UTM parameters and track your product feed performance in Google Analytics.
Feed history
You can track all the information about feed updates in the feed history tab.
Product feed backup
The extension supports export to YAML files, which you can store as local backups or transfer to other locations.
Built-in reports
This feed extension comes with a built-in report. Thus, you can track basic analytical data right in the Magento backend.
Dynamic variables
This feature allows you to use PHP functions and create dynamically changing fields. The Dynamic variables feature requires strong technical knowledge.
Pattern library
You can customize your product feed using programmatic patterns from a special library and edit attributes from your Magento database.
CLI support
This plugin provides you with an additional way to manage your product feed using the command line interface. Via CLI, you can generate and deliver all or specific feeds.
Features of Amasty Product Feed for Magento 2
Basic functionality
As well as the plugin by Mirasvit, our Product Feed extension has all the basic features you may need to generate feeds for marketplaces and search engines:
Pre-made product feed templates
Filters for exporting products
Category mapping
Dynamic attributes
Feed generation by schedule
Auto-upload to the server
Individual URLs
Email notifications
Google Analytics integration
Google Feed Wizard
Using this tool, you can set up Google feeds without any programming skills and even if you are not familiar with the requirements of the Google Merchant Center.
Multi-process generation
You can start several parallel processes by enabling the multi-process generation feature. It will speed up feed generation significantly.
Batch size
You can configure how many products should be processed during one iteration.
Archives support
You can compress the feed to ZIP/BZ/GZ archives after it is generated and uploaded to the server.
Product review export
If you combine Amasty Product Feed with the Export Products plugin, you can export reviews from your Magento 2 store to the Google product catalog, making your snippets more attractive and trustworthy.
Cron Tasks List
The Amasty Product Feed extension lets you manage all your cron jobs on a separate grid, which allows you to monitor feed history.
Save templates
Although there’s no specific button for the template library like in the Mirasvit plugin, Amasty Product Feed allows you to copy your customized Magento product feeds to further use them for other purposes.
CLI support
The Amasty plugin allows you to create feeds and profiles via CLI commands, such as:
To get the list of profiles, use the following command:
php bin/magento feed:profile:listTo start the generation of the profile, execute this one:
php bin/magento feed:profile:generate PROFILE_ID
When to choose Amasty Product Feed for Magento 2 over Mirasvit Advanced Product Feeds?
Amasty Product Feed for Magento 2 offers more advanced functionality and important integrations, which can be crucial for merchants with large stores selling on Google. Besides, the module offers more customization features with simpler navigation. So, you would probably choose Amasty Product Feed for Magento 2 over Mirasvit Advanced Product Feeds if:
You have a large catalog and need multi-process generation for faster feed creation. Amasty's ability to handle parallel processing ensures that product feeds are generated quickly, even for large inventories.
You require extensive feed customization. Amasty offers more advanced features for dynamic attributes, modifiers/filters, and product feed templates, allowing for highly tailored feeds across various platforms.
You need more flexibility in managing product feeds, including batch size customization, feed compression (ZIP/BZ/GZ), and detailed log reporting. Amasty’s features enable better control over feed generation and storage.
You rely on Google Merchant Center and need a Google Feed Wizard for an easy setup without programming knowledge. This simplifies the integration with Google Shopping, making it an ideal choice for businesses using Google Merchant Center.
You need integration with product reviews. Amasty allows you to export reviews from your store to Google’s product catalog, enhancing your listings’ visibility and trustworthiness. (requires additional Export Products plugin)
You are looking for compatibility with the Hyvä Checkout. Amasty ensures seamless integration with modern Magento 2 themes and optimized front-end experiences.
You require better scalability and custom feed generation for marketplaces like Google, eBay, Facebook, Instagram, and TikTok, all while automating the feed process and maintaining high performance.
Summing It All Up
Both Amasty Product Feed and Mirasvit Advanced Product Feeds for Magento 2 offer comprehensive and quite similar functionality under slightly different names, allowing e-commerce stores to successfully create and manage product feeds for various platforms. Mirasvit is a good choice if you want built-in reports on your product feed performance and have enough resources to invest in the technical work that is required for some of the features. Amasty will be a better option for businesses selling on Google, merchants who need bulk feed management (large catalog owners), and those who need to create more complex, condition-based product attributes.
Make your choice wisely, keeping in mind your store ecosystem, future growth plans, and the current state and demands of your e-commerce business.
