Data privacy and safety are among the key concerns for any website these days, but it is even more important for e-commerce companies, as they store huge amounts of private information such as names, emails, addresses, and payment data. Logically, people want to be aware of what data is being collected and how it may be used, so businesses have to comply with the GDPR law in the way they treat personal data.
To find a perfect solution for your store, you need to research, analyze and compare multiple options. This time, we did all the hard work for you and created this comparison page for the 2 most popular GDPR extensions: Mageplaza and Amasty.
What Is GDPR?
The General Data Protection Regulation (GDPR) is a landmark data privacy law enacted by the EU on May 25, 2018, designed to protect the personal data and privacy rights of individuals within the EU and European Economic Area (EEA). It applies not only to businesses operating in the EU but also to any organization worldwide that offers goods or services to EU citizens or monitors their behavior online. GDPR defines personal data broadly, covering any information that can identify a person, such as names, emails, IP addresses, financial data, and even digital identifiers like cookies. Its goal is to give individuals more control over their data while holding organizations accountable for how they collect, process, and store that information.
Why GDPR Matters for E-Commerce Success
GDPR is crucial for e-commerce businesses because it establishes a framework for trust and transparency, both of which are essential for building strong customer relationships. As e-commerce businesses handle vast amounts of personal data, GDPR ensures that customers' privacy is respected and that their data is used responsibly. For businesses, compliance with GDPR is not just a legal obligation; it’s an opportunity to demonstrate commitment to data security, which directly impacts customer loyalty and retention.
Moreover, GDPR requires e-commerce businesses to implement robust security measures, such as obtaining clear consent for data collection and giving customers control over their information, which reduces the risk of data breaches. Non-compliance can result in heavy penalties, with fines reaching up to €20 million or 4% of global annual turnover, potentially devastating for a business. By adhering to GDPR, e-commerce companies not only avoid financial risks but also enhance their reputation, which can lead to greater consumer confidence and, ultimately, long-term success. In today’s highly competitive market, data privacy has become a key driver of consumer trust and a necessary aspect of sustainable e-commerce growth.
What is Mageplaza GDPR?
Mageplaza GDPR Pro for Magento 2 is a comprehensive extension designed to help e-commerce stores comply with the European Union's General Data Protection Regulation (GDPR). This extension offers a range of features to manage customer data privacy effectively and transparently, ensuring compliance with stringent data protection laws.
The Pro version further extends functionality with features like password strength evaluation, cookie restriction management, and integration with Google Consent Mode V2. It also supports REST API for viewing configurations, checking passwords, and processing customer data requests programmatically.
What is Amasty GDPR Pro for Magento 2?
Amasty GDPR Pro for Magento 2 is a comprehensive extension designed to help online stores comply with the EU's GDPR, as well as other privacy laws such as CNIL and LGPD. This extension enables store owners to manage customer data privacy effectively and transparently, ensuring compliance and fostering customer trust.
Amasty GDPR Pro for Magento 2 is aimed at strengthening the data security and privacy in your online store on each legislative level: inform customers about their personal data usage, collect all types of cookie and privacy policy consents, allow customers and guest visitors to download, anonymize, and delete their personal data, and manage information in the most efficient way.
The extension is compatible with Google Consent Mode V2 & Microsoft UET Consent Mode and allows you to allow your visitors to manage their private data usage consents clearly and transparently. Besides, you can customize cookie consent bars and pop-ups, making their design match your website and not affect the page speed parameter.
Amasty GDPR Pro allows you to offer multiple policy consents via a single form for a better user experience, as well as detect users’ IP location to offer only relevant consents without being too intrusive.
The extension grants users the possibility to transparently manage their data and data consents, respecting key rights:
Right to be informed
Right to get access
Right to be forgotten
Right to erasure
Right to rectification
Right to contact a Data Protection Officer (DPO)
Right to data portability
By implementing Amasty GDPR Pro, e-commerce stores can ensure that they handle customer data responsibly, comply with legal requirements, and build trust with their customers.
Key Features Comparison: Mageplaza GDPR and Amasty GDPR Pro for Magento 2
Key Features | Amasty GDPR Pro | Mageplaza GDPR Pro |
Deleting customer account from the frontend | ✅ | ✅ |
Auto-deleting of customers data | ✅ | ✅ |
Anonymization of personal data | ✅ | ✅ |
Cookie restriction | ✅ | ✅ |
Different cookie bar styles | ✅ | ❌ |
Downloadable personal data | ✅ | ✅ |
Delete customer’s addresses | ❌ | ✅ |
Consent checkboxes | ✅ | ❌ |
Multiple policy consents | ✅ | ❌ |
Privacy consent pop-up | ✅ | ❌ |
Possibility to manage customers data from the backend | ✅ | ❌ |
DPO contact info | ✅ | ❌ |
GraphQL compatibility | ✅ | ❌ |
Possibility to revoke given consent | ✅ | ❌ |
Hyvä compatibility | ✅ | ✅ |
Features of Mageplaza GDPR Pro for Magento 2
Deleting customer account
Mageplaza extension allows your customers to delete their accounts from the frontend. To confirm this action, they can use a password or email. Moreover, the extension can delete customer accounts automatically after a specified period of time.
Anonymization of personal data
Users have the right to stay anonymous, even when they make purchases. This extension allows them to anonymize their information, including names, phone, addresses, by replacing it with random symbols.
Cookie restriction
According to the law, you are obligated to get consent to the processing of personal data using cookies. Mageplaza extension allows you not only to customize a message and its position using HTML but also hide it in certain areas or countries.
Downloadable personal data
The Pro version of the extension lets customers download all their personal information in CSV or XML formats. This way, they can check what data you store and transfer it if needed.
Delete customer’s addresses
With the help of this extension, users can delete their default billing and shipping addresses right in their customer accounts.
Features of Amasty GDPR Pro for Magento 2
Amasty GDPR Pro extension includes most of the features that are present in Mageplaza’s solution, such as:
Deleting customer account
Anonymization of personal data
Cookie restriction
Downloadable personal data
Still, the solution is more complex and sophisticated, and offers more advanced features that businesses, especially those operating on a bigger scale, will definitely appreciate.
Customizable design
This extension has 3 different bar styles:
the classic bar at the top or footer
pop-up window
sidebar with toggles
Moreover, you can customize its color, text, and buttons without creating custom CSS styles. It is possible to add detailed information about each cookie to a popup.
Multiple policy consents
Amasty GDPR extension allows you to add multiple checkboxes and gather several policy consents separately. You can display these checkboxes on the Contact Us and Registration pages, and while subscribing to the newsletter.
Privacy consent pop-up window
Using this extension, you can display the detailed text of the policy in a pop-up window. Thus, users don’t need to open a separate CMS page in a new tab to read what they agree to.
Advanced features in the customer account
According to the law, customers have the right to contact a data protection officer. To comply with this rule, admins can enter the contact information of DPO, and it will be displayed right in the customer account. Thus, users will have access to this information at any time.
Also, our extension allows your customers to change their minds and revoke given consent right in their customer account.
Manage customers’ data from the backend
Amasty GDPR extension has multiple features for admins so they can work with customers’ data right from the backend. It gathers all the given consents from registered and guest users on a separate grid. Also, you can cave customer data in some specific documents to have easier tax control. Finally, if the customer doesn’t have access to their account but they have an urgent need to anonymize, delete, or download their personal data, admins can do it from the backend.
When to choose Amasty GDPR Pro for Magento 2 over Mageplaza GDPR Pro?
Amasty GDPR Pro for Magento 2 will be the best for your business if your store requires advanced compliance features, detailed reporting, and geolocation-based consent management, especially if you’re operating at an enterprise scale. Choose Amasty if:
You operate a large-scale e-commerce business with complex data management needs and multiple store views.
You require advanced cookie consent management, including customizable banners and support for Google Consent Mode V2 and Microsoft UET Consent Mode.
You need detailed consent logging and reporting, with the ability to track user consents across various pages and actions.
You prefer a comprehensive backend interface for managing customer data requests, including deletion and anonymization.
You seek extensive customization options for cookie consent banners and privacy policy displays.
You require compatibility with the Hyvä theme for a modern and optimized frontend experience.
Summing It All Up
Both providers – Amasty and Mageplaza – offer comprehensive GDPR extensions for Magento 2 websites. Mageplaza GDPR Pro will be a good option for small and medium businesses that need basic functionality wrapped in a user-friendly interface. Amasty GDPR Pro for Magento 2 offers more advanced features and customization, which makes the module good for bigger companies that seek detailed logs and comprehensive backend management.
Make your choice wisely, taking your current and future business needs into account.
