Gift buying is always a challenge. And for your customers, this makes no exception. We’ve found tested solutions: gift cards and gift wrap. In this post, we’ll provide the evidentiary basis on (a) how much money you can lose without gift features during a holiday season, (b) why customers buy gift cards, (c) how to implement these features in your store.
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Magento 2 Gift Cards
The easiest way to offer gift functionality in your Magento 2 store is to implement Gift Cards. But before we dive deeper into technical details, let’s see why users like gift cards and how much money you can earn on this feature.
Why customers buy gift cards rather than exact gifts
According to the 2025 survey, 81% of customers in the USA have purchased a gift card, which is almost every shopper. Besides, this represents a 6% increase year-over-year. Moreover, 73% of purchasers said they have received cards as gifts, and 78% of consumers reported that they send gift cards immediately rather than scheduling them for later.
Firstly, 63% of consumers appreciate the opportunity to design or customize gift card designs for special occasions or the recipient’s personality.
Another reason is the ease of choice and purchase. 52% of surveyed customers agree that they prefer to buy certificates instead of a long search for a good present.
More to that, this is the possibility to let your friend or any other recipient choose what they want to buy. Around 50% of people say that they are not sure what their friend wants to get as a present. So they feel more comfortable when they give a card.
As for buying gift cards for self-spending, 58% of respondents mentioned that this gives them guilt-free spending, as they spend not “money” but “cards”.
37% of customers said that gift cards help them to manage and reallocate their budget.
So, what are we having? Gift certificates are popular among customers (81% of customers), so selling them can increase your income as people tend to spend more with gift cards. Let’s see how it can influence your revenue in detail.
How gift cards affect your monthly income
On average, customers spend around $51.18 per one gift card, and plan to buy 3 or 4 cards, allocating 39% of the holiday budget on gift cards in the holiday season. Last year, the total value of gift cards received by one customer was $209.
Besides, 23% of consumers said they plan to spend more on gift cards than in the previous year.
What’s more, almost 88% of millennials say that they received gift cards last year. Considering the growing trend, calculate how much you’ll have if your audience is aged between 23-38.
In 2025, a report from PLI says that 61% of consumers spend more than the gift card's value, with an average overspend of $31.75.
How to add Magento 2 gift card functionality to your e-commerce store
Amasty Gift Card extension allows you to create Magento 2 gift cards, so that your customers can buy them and send to their friends by digital means. Let's see how it works.
#1. Gift card templates
We offer ready-made Magento 2 gift card templates. But, for example, you want to create the gift cards that will match your corporate style. Just upload the image in two easy steps:
1. Go to Marketing → Gift Cards → Images and add a new image:
2. Enter the title, upload image and place the code line with a drag-and-drop tool:
Save the changes, and now you can use it to create a new gift card.
But what if image don't suit your customers and you want to allow buyers to use their own image for a certificate? You can add this option in a few clicks. Go to Stores → Configuration → Gift Card→ Display options. There find Allow Users to Upload Own Images for Gift Card and choose Yes:
#2. Unique gift codes
This plugin helps to generate unique Magento 2 gift codes automatically. Say, you want to add a new type of codes for Easter. Go to Marketing → Gift Cards → Code Pools → click on the Add New button. Specify the name and create codes template:
#3. New gift certificate settings
To create a new Magento 2 gift card or certificate, go to Products → Catalog → Add Product and choose the Gift Card in the dropdown. There are 3 types of gift certificates: Virtual; Printed and Combined. Virtual are sent via email and two other types imply printed addition that is sent in the post office:
Set the lifetime of your card, choose email and code templates, select the needed images.
You can set fixed prices of gift cards or allow customers to enter their amount. Just set min and max value:
Other settings are the same as your ordinary products.
#4. Card balance
Using this module your clients can control the card balance and expiration date on the frontend:
#5. Advanced Magento 2 gift options
Some additional tools:
- Email preview;
- PDF attachment;
- Anonymous gift;
- Use a gift card only for exact types of products and many more.
Magento 2 Gift Wrap
Another option for how you can add gift functionality to your Magento 2 store is gift wrapping. Statistically, the average US adult warps up to 15 presents during the holiday season. And 52% of responders notice that this process takes too much time. So you can save their time, offer gift wrapping service in your store, and increase customer satisfaction level.
How to add Magento 2 gift wrap functionality to my e-commerce store
Our Gift Wrap extension supports gift wraps and gift message cards. As an admin, you can allow or restrict gift wrapping for specific products only and set a separate tax class for this service.
Buyer will be able to add gift wrapping at any purchase stage:
- on the products page
- in the cart
- or on checkout
The extension allows you to offer an unlimited number of gift wrapping options: from ordinary paper to premium boxes. Install the extension, upload the image, set the price, and that’s it!
Useful links
Frequently Asked Questions
To disable gift options in Magento 2:
Go to the Admin Panel: Navigate to Stores > Configuration.
Select Sales: Under the Sales tab, click on Sales again.
Locate Gift Options: Scroll down to Gift Options in the list.
Disable Gift Messages: Set Allow Gift Messages to No.
Save Config: Click Save Config to apply the changes.
Clear Cache: After saving the configuration, clear your store cache under System > Cache Management to ensure the changes take effect.
This will disable the ability for customers to add gift messages to products or orders during checkout.
Magento 2 offers several gift options that can enhance the customer shopping experience. These include:
Gift Messages:
Customers can add personalized gift messages to individual products or the entire order. These messages will appear on the packing slip.Gift Wrapping (via extensions):
Some extensions allow you to offer gift wrapping as an option during checkout. Customers can select their preferred wrapping style, and a small fee can be added for the service.Gift Receipt (via extensions):
In some cases, you can offer customers a gift receipt, which does not display pricing and can be used when returning items.
These options allow store owners to create a more personalized and gift-friendly shopping experience, particularly useful during holidays and special occasions.
