Although URLs might not be the first thing you think of when optimizing your website, their structure plays a crucial role in your SEO strategy. As many platforms do most of the heavy lifting when it comes to the technical aspects of URLs, URL structure and site architecture, in general, has become an element of SEO that is often overlooked. In this article, we’ll explore why URL structure matters, explain how it influences search rankings, and share practical tips for creating URLs that work for both users and search engines.
Magento speed optimization is a website performance enhancement process, aimed at improving loading times and responsiveness for a better user experience. When you speed up Magento 2, your store ranks better in SERP and has a reduced bounce rate. If you've been wondering how to achieve these benefits through Magento performance optimization, this post will provide all the information you need. Below, we talk about Magento optimization best practices – both frontend and backend – and suggest helpful tools, pro tips, and easy-to-follow configuration guides.
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