Google Analytics (GA) is a powerful tool for driving data-driven decision-making in e-commerce. With Magento 2 and the latest version of Google Analytics, GA4, store owners can gain valuable insights into user demographics, traffic sources, and conversion rates – critical data for making informed, strategic decisions. In this guide, we’ll explore the benefits of using Google Analytics with Magento 2, walk you through the setup and integration process, and provide quick fixes for the most common issues.
The ratio of emails office workers send/receive per day is impressive: 40/90. And e-commerce is not an exception here. This makes the traditional way of creating and distributing emails inefficient.
Knowing the situation, Magento developers strive to cover this need for efficient email management providing a set of default email templates. And so do Magento module vendors.
How to work with ...
Along with other Magento e-commerce trends, progressive web apps are a far-reaching fresh concept for web development that stretches this thing out. E-commerce owners have already felt the positive effect after implementing PWAs. 3 fast reasons why, really quickly: conversion rate growth; reduction in application weight; increase in the number of users. In this post, we’ll try to figure out h...
As a contributor to the Magento MSI project, our team at Amasty has gained deep insights into how this system works, its benefits, and its limitations. In this guide, we’ll break down everything you need to know about Magento MSI, from its core concepts to advanced features like source selection algorithms and partial shipments.
Do you want to keep track of Magento news but have no time for surfing the web?
We’ve taken care of this.
From this time on you can find the most important news of Magento 2 in one place (psss, you’re here already!).
Starting from Magento 2 beta and spilling over to Magento 2.3 version release peppered with useful hints and tips - all this and much more info is gathered in one place. So, if you...
Hello to our blog readers!
Today we turn to testing with Magento Functional Testing Framework (MFTF), a powerful native tool that can help you facilitate testing.
So what does this framework provide to testers?
What is MFTF?
MFTF is a set of ready-made tests that check if a Magento 2 system functionality runs as expected. In case the default functionality was expand...
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