Magento promotion rules can be an effective sales driver. Today, I am going to focus on discounts as a means of customer activation and retention. I offer this guide for those planning to take Magento 2 Certified Solution Specialist or similar exams. Please note that I explain the topic with examples from Magento 2.
Site search is one of the most powerful tools in any e-commerce store, especially in Magento 2. When configured correctly, the Magento 2 search engine can drive faster product discovery, reduce bounce rates, and boost conversion. But when misconfigured, it can lead to zero-result pages and lost sales. In this guide, we’ll explore how Magento search works, how to configure Magento 2 search settings properly, and how to fine-tune Magento product search keywords and search suggestions to match your users’ intent.
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