Google Analytics (GA) is a powerful tool for driving data-driven decision-making in e-commerce. With Magento 2 and the latest version of Google Analytics, GA4, store owners can gain valuable insights into user demographics, traffic sources, and conversion rates – critical data for making informed, strategic decisions. In this guide, we’ll explore the benefits of using Google Analytics with Magento 2, walk you through the setup and integration process, and provide quick fixes for the most common issues.
As a contributor to the Magento MSI project, our team at Amasty has gained deep insights into how this system works, its benefits, and its limitations. In this guide, we’ll break down everything you need to know about Magento MSI, from its core concepts to advanced features like source selection algorithms and partial shipments.
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