Magento 2 Guides

How Magento Shopping Cart Price Rules Help to Create Promotions

How Magento Shopping Cart Price Rules Help to Create Promotions

It’s not a secret that effective online store management is an essential part of any e-commerce business. That’s why we’ve decided to start a new series of posts with practical tips which will help you correctly use special promotions and create shopping cart price rules. So, let’s get the ball rolling! For each promotional rule you can set special conditions and actions, therefore the rule wi...
December 18, 2015
Results for email segmentation campaigns

How to set up follow-up emails in Magento using customer segments

Small e-commerce business is always about low-budget solutions. Indeed, unlike huge corporations, you can’t spend money without knowing for sure whether it is going to work, or not. Small e-stores with tight budgets often reward points to their Magento 2 customers to secure retention. This solution is efficient, yet not the only one. Of course you know what shipping and other follow up emails ...
December 9, 2015
Little-known discount issue in Magento and how to fix it

Little-known discount issue in Magento and how to fix it

Hello, my name is Pavel, and the most of my work with Magento is connected with discounts. Sounds like a confession! I can say I know a lot about them, but our sophisticated customers never let me rest and ask more and more questions about this topic. A couple of days ago I’ve encountered a problem with discounts in Magento, and today I wanted to explain this issue to you, also giving tips on ...
October 26, 2015
Duplicate product page in Magento

Master Magento A/B testing: how to split test product pages

It’s not a secret various customer groups require unique marketing approaches. A/B testing, or split testing is a fundamental method to achieve business goals through improving conversion and other online marketing KPIs and parameters. For e-commerce, the main page you would want to test is the product page. How to perform an A/B test on a Magento product page? Read on and follow a step-by-ste...
July 21, 2015

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