E-commerce & Marketing

amasty-speedsize-webinar

Amasty x Speedsize: Insights from Our Recent Webinar on Maximizing Website Performance

In the wake of seasonal sales, Amasty and its partner SpeedSize – an AI-powered media compression platform – held an insightful 1-hour webinar on website speed optimization. Hosted by Saj Abbas, Head of Customer Success at SpeedSize, the webinar featured Amasty’s Lead Account Manager, Anna Shumeiko, and our product delivery team member, Alex Boyko. Watch the recorded webinar on our channel or read some of the shared insights below. 

January 24, 2024
what is return merchandise authorization

What Is Return Merchandise Authorization and Why Your E-commerce Business Needs It

Now that the Holiday Season is over, retail businesses bitterly welcome a Season of Returns, as people return their gifts. According to Rob Garf, the Vice President and General Manager of Retail and Consumer Goods at Salesforce, return rates are expected to peak at around 20% for a few weeks into 2024. As businesses gear up to navigate this post-holiday return surge, understanding the dynamics of the RMA process becomes increasingly crucial in managing and optimizing the return process. Let's delve into what RMA is and why it plays a pivotal role in handling post-holiday returns efficiently.

January 17, 2024
micro and macro environmental factors

The Impact of Micro and Macro Environment Factors on Business

When talking about business, we most likely associate it with its shareholders. As an "artificial person", a business exists in an environment influenced by immediate and indirect factors. Here we discussed the main micro and macro environment forces impacting businesses and why it is a mistake to ignore them when building a long-term strategy.

January 11, 2024
backorder-vs-out-of-stock

Backorder vs. Out of Stock: Which Inventory Management Strategy Fits Your Business?

Proper inventory management requires an understanding of the common terminology and nuances in term differences. To help you decide which method is right for your business, we’ve compiled a list of some of the most common out-of-stock vs. backorder questions and answers as well as the pros and cons of each inventory management strategy.

January 10, 2024
bing-keywords-rankings

Mastering E-Commerce Growth: A Guide to Boosting Sales with Bing Keyword Rankings

While Google often dominates the conversation, it's crucial to recognize the significance of Bing as a formidable search engine. The truth is that Bing possesses a substantial user base, so harnessing it can significantly enhance your e-commerce venture's reach and financial positioning. One of the best ways to do it lies in diligent Bing keyword tracking.  

January 9, 2024
b2b-vs-b2c-sales

Decoding B2B vs. B2C Sales: Unveiling Strategies, Techniques, and Market Dynamics

Business-to-business and business-to-consumer sales are two popular sales marketing strategies businesses use to appeal to customers and generate revenue. While the two processes are similar in some ways, understanding B2B vs. B2C sales is crucial to mastering these methods. So what are B2B sales vs. B2C sales, what are the stages of each process, and what should you consider when choosing between these models? Read more to find everything there is to know about B2C/B2B selling.

January 3, 2024

This blog was created with Amasty Blog Pro

This blog was created with Amasty Blog Pro