The human brain processes 90% of information visually, relying on instant cues to navigate choices. The overwhelming challenge for any brand is how to leverage this instinct to capture attention and convey value in a crowded digital space.
This article explores how strategically using powerful product labels such as "Sale," "Best Seller," or "Low Stock" can provide that critical solution, turning casual browsing into confident purchases.
What Is a Product Label?
A product label is a succinct, visually prominent badge applied to a product's image or listing online. It acts as a strategic signal designed to convey a key piece of information instantly, such as a promotion, status, or incentive, to guide customer perception and behavior before a click.
These labels are generally categorized by their primary purpose. Common types include:
Promotional Labels – Such as "Sale," "Clearance," or "X% Off," which highlight a price reduction or special offer.
Urgency Labels – Such as "Limited Edition," "Low Stock," or "Almost Gone," which create a sense of scarcity to prompt immediate action.
Social Proof Labels – Such as "Bestseller," "Trending," or "Customer Favorite," which use the influence of others to build trust and desirability.
Value-Added Labels – Such as "Free Shipping," "Gift Wrap Available," or "Sustainable," which emphasize an additional benefit or ethical attribute beyond the product itself.
Why Product Badges Matter
In the critical moments a shopper scans your page, their attention is the ultimate prize. Product badges are the visual tools that win it. They translate your most compelling selling points into an instant, universal language, cutting through noise to guide decisions and directly influence purchasing behavior.
When used strategically, badges do more than decorate—they perform specific psychological roles that accelerate the buyer's journey. The following table outlines key strategies, their tactical execution, and the direct impact on customer behavior.
| Strategic Goal | Example Label | Psychological Impact & Result |
| Drive Immediate Action | Limited Time, Only 3 Left, Low Stock, Flash Sale | Triggers Fear of Missing Out (FOMO), creating urgency that shortens consideration time and reduces cart abandonment. |
| Communicate Clear Value | Sale, 20% Off, Free Shipping, Exclusive, Price Match | Highlights a tangible benefit or premium status, framing the purchase as a smart or special decision. |
| Build Trust & Credibility | Bestseller, Top Rated, Customer Favorite, Award Winner | Leverages social proof to bypass skepticism, using the choices of others to validate quality and popularity. |
| Enhance Curation & Appeal | New, Trending, Just In, Back in Stock | Signals a fresh, relevant, or values-aligned assortment, improving perceived store quality and engaging specific shoppers. |
| Promote Bundle & Volume | Bundle Deal, Buy 1 Get 1, Free Gift with Purchase | Increases average order value by framing multiple items as a single, more valuable transaction and creating a perception of added reward. |
| Clarify Inventory & Status | Pre-Order, Made to Order, Digital Product, Backorder | Manages customer expectations effectively, preventing dissatisfaction by being transparent about availability and product type from the first glance. |
| Reassure with Policy | Free Returns, 2-Year Warranty, Price Guarantee | Reduces perceived risk and eliminates a key barrier to purchase by offering upfront reassurance about post-purchase protection. |
| Highlight Product Features | 4K, Wireless, Waterproof, Vegan, Organic | Acts as a rapid spec sheet for qualified buyers, allowing them to instantly filter for must-have features without reading the full description. |
For BigCommerce merchants, this strategic application transforms product badges from a simple feature into a powerful conversion engine. By actively signaling urgency, value, trust, and key product attributes, you curate a shopping experience that reduces friction, answers unspoken questions, and systematically guides customers toward confident, higher-value purchases.
Common Struggles of Managing Labels on BigCommerce
BigCommerce allows merchants to add product labels manually, but the native functionality is restrictive. While certain themes support a basic "Sale" ribbon for price reductions or a "Sold Out" tag, these built-in options lack the flexibility needed for strategic merchandising. This limitation creates several concrete challenges:
- Generic, Inflexible Design – The default labels resemble plain text ribbons rather than impactful badges. You have minimal control over their visual design—including shape, color, size, and placement—which prevents them from standing out or aligning with your brand identity.
- Manual, Repetitive Workflows – Every label update requires hands-on effort. Changing a price, launching a promotion, or updating stock levels means manually editing individual product labels. This process becomes unsustainable as your catalog grows, consuming valuable time and increasing the risk of errors.
- No Real-Time Automation – You cannot set dynamic rules to automate labels based on inventory, date, or customer behavior. This means you cannot automatically highlight a "Low Stock" item when inventory dips below a threshold or schedule a "New Arrival" badge to appear for a planned launch, missing key opportunities to drive urgency and sales.
These struggles make manual label management a scaling bottleneck. Automation is not just an improvement—it’s the necessary solution to transform labels from a static, labor-intensive feature into a dynamic and efficient conversion tool.
Meet Automatic Product Labels for BigCommerce
If you’ve ever wondered how to make product labels on BigCommerce that look great and update themselves — this is your answer. Automatic Product Labels for BigCommerce simplifies everything by automating how you create, assign, and manage labels across your catalog.
With this app, you can automatically add product badges, label product stickers, and new product ribbons that highlight promotions, new arrivals, or stock changes — all without manual updates. Set your rules once, and the app automatically assigns labels based on price, stock quantity, category, creation date, or keywords. Labels update in real time as your store changes.
You can also upload your own custom product labels, choose from pre-made templates, and fully customize their text, color, position, and shape to match your branding.
Key Features That Save Time and Drive Sales
This app transforms product labels from a manual chore into a strategic, automated system. By directly addressing the core struggles of native BigCommerce tools, it provides the control, customization, and efficiency needed to leverage labels as powerful conversion drivers.
1. Automatic or Manual Label Assignment
The app automatically applies product labels based on conditions like price, stock quantity, category, creation date, or keywords. Whenever products are added, updated, or go on sale, the labels update in real time.
Prefer full control? You can also assign labels manually to selected products or collections.
2. Fully Customizable Label Designs
Make your labels match your brand perfectly. Adjust text, colors, size, shape, font, and position directly in the app. You can even choose between pre-designed templates or upload your own custom designs for a truly unique product sticker.
3. Unlimited Labels with Display Control
Create and apply as many product labels as you want — “Sale,” “New Arrival,” “Limited Stock,” “Bestseller,” and more. Add multiple labels to the same product and control how many appear per item to keep your storefront clean and well-organized.
4. Scheduled Label Display
Running a flash sale or a seasonal promotion? Set start and end dates for your labels, and the app will automatically show and remove them right on schedule — no manual updates needed.
5. Real-Time Updates and Seamless Performance
Once your rules are set, labels automatically adjust as products go on sale, restock, or change price — no manual edits needed.
Start Automating Your Labels Today
Manual label management drains time and creates missed sales opportunities. With Automatic Product Labels for BigCommerce, you reclaim that time and convert that potential into profit.
Set your rules once, and the app handles the rest—transforming your catalog into a dynamic, self-merchandising display that highlights promotions, urgency, and newness in real time. No more tedious updates. No more human error. Just consistent, strategic messaging that works while you focus on growing your business.
This is how modern stores compete: by automating conversion tools to be more agile, more professional, and more effective. Stop managing labels and start leveraging them.
Turn your product grid into your highest-converting salesperson. Start your free trial today.
Frequently Asked Questions
Product labels are stickers placed on product images to highlight sales, new items, or promotions.
They are synonyms - all visually highlight products to show offers or status updates.
Install Automatic Product Labels by Amasty, click Create Label, set the design, schedule, position, and assignment rules, then Save.
- Use clear text and bold colors.
- Limit labels per product.
- Align designs with your brand.
Yes. Automatic Product Labels for BigCommerce by Amasty offers a free plan that includes ads displayed on the Thank You page. To remove ads, you can upgrade to the paid version.