Articles by Zlata Verzhbitskaia

Zlata has more than 6 years of experience in IT with a focus on areas such as e-commerce, SEO, web development, AI, SaaS services, etc. Having her articles featured in Search Engine Journal, SAP Community, PR Newswire, and others, she loves sharing useful industry insights to help you improve your business strategies.
Big News: Sergej Derzap Joins the Magento Association Board

Big News: Sergej Derzap Joins the Magento Association Board

Great news! Amasty is proud to announce that our CEO, Sergej Derzap, has become a member of the Magento Association Board. It is a truly remarkable event that is a major milestone both for Sergej personally and for Amasty as a long-time Magento ecosystem supporter.

November 24, 2025
25 Black Friday Marketing Ideas for 2025

25 Black Friday Marketing Ideas for 2025

Black Friday and its younger sister Cyber Monday are not more than an ordinary holiday season buzz. Today, Black Friday is an opportunity to show off in front of your competitors and increase your own sales to satisfy both your loyal customers and the new ones.

November 11, 2025
Hyvä Theme is Now Open Source and Free

Hyvä Theme is Now Open Source and Free

Big news! Starting from November 10, Hyvä Theme becomes fully open-source and freely available. This announcement was made on November 6 during the Meet Magento Netherlands 2025 where yours truly had an honor to be an Orange sponsor as a part of Magento community. 

November 10, 2025
a-full-list-of-pinterest-board-ideas-for-e-commerce

Pinterest for E-commerce in 2025: A Full List of Board Ideas

Pinterest is a great tool for e-commerce (we'll prove it with numbers a little bit further), and we encourage our clients and other merchants to use it for their e-commerce businesses. Today I'll be sharing a list of boards ideas (gifts, jokes, DIY, events, and more) so you can save your time and be even more effective with your marketing efforts.

November 3, 2025
25 Halloween Marketing Ideas for E-commerce Stores

25 Halloween Marketing Ideas for E-commerce Stores

Check a list of the best 25 e-commerce ideas for Halloween campaigns to help you get some creepy inspiration for your Halloween creatives and overall approach to seasonal marketing events.

October 29, 2025
MageComp Google reCAPTCHA vs. Amasty Google Invisible reCaptcha

MageComp Google reCAPTCHA vs. Amasty Google Invisible reCaptcha

Compare MageComp and Amasty Google reCaptcha for better bot protection and a seamless user experience. Find the best fit for your Magento 2 store!

October 29, 2025

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This blog was created with Amasty Blog Pro

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