Articles by Simone Ray

While studying at a Massachusetts computer science graduate school, Simone writes about technology and e-commerce. In her free time, she enjoys photography and playing with her niece.
backorder-vs-out-of-stock

Backorder vs. Out of Stock: Which Inventory Management Strategy Fits Your Business?

Proper inventory management requires an understanding of the common terminology and nuances in term differences. To help you decide which method is right for your business, we’ve compiled a list of some of the most common out-of-stock vs. backorder questions and answers as well as the pros and cons of each inventory management strategy.

January 10, 2024
bing-keywords-rankings

Mastering E-commerce Growth: A Guide to Boosting Sales with Bing Keyword Rankings

While Google often dominates the conversation, it's crucial to recognize the significance of Bing as a formidable search engine. The truth is that Bing possesses a substantial user base, so harnessing it can significantly enhance your e-commerce venture's reach and financial positioning. One of the best ways to do it lies in diligent Bing keyword tracking.  

January 9, 2024
b2b vs b2c sales

Decoding the Difference Between B2B and B2C Sales

Business-to-business and business-to-consumer sales are two popular sales marketing strategies businesses use to appeal to customers and generate revenue. While the two processes are similar in some ways, understanding B2B vs. B2C sales is crucial to mastering these methods. So what are B2B sales vs. B2C sales, what are the stages of each process, and what should you consider when choosing between these models? Read more to find everything there is to know about B2C/B2B selling.

January 3, 2024
Good Profit Margin for E-commerce

What's a Good Net Profit Margin for E-commerce: Steer Online Sales

With a massive 90 percent of all e-commerce businesses failing within the first four months of launching, knowing everything there is to know about your current profitability is crucial to long-term success. But is e-commerce profitable, and what is a good profit margin for online retail? This article will dive into industry benchmarks, financial insights, and professional strategies for maximizing your e-commerce profit margin.

December 22, 2023
pos-costs

The True Costs of a Point of Sale System for Retail: What to Expect

A point-of-sale system (POS) is critical for retail businesses navigating daily operations because of its ability to process and streamline payments and includes everything from traditional cash registers to e-commerce payment solutions. However, many retailers question the cost of a custom POS system. Understanding this system and its price can help you prepare to invest in a POS solution that makes payments effortless. To get you started, this article will explore everything about a simple POS system, its purpose, and its cost, depending on your industry.

December 11, 2023
how-to-create-sku-numbers

How to Create SKU Numbers: A Practical Inventory Management Guide

A stock-keeping unit (SKU) number is essential to identifying and keeping track of your products. However, knowing how to create SKU numbers is another story, and this process can be confusing if you don’t take the proper steps. Simply put, SKU numbers are very important, and understanding how to make SKU numbers is critical to inventory management processes. But what does SKU mean, and what is the SKU creation process? Read more to find everything to know about SKU numbers.

December 4, 2023

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