Articles by Simone Ray

While studying at a Massachusetts computer science graduate school, Simone writes about technology and e-commerce. In her free time, she enjoys photography and playing with her niece.
Common reCAPTCHA Errors and How to Solve Them

Common reCAPTCHA Errors and Solutions for Website Security

Website security is one of the most significant concerns for web developers. Google's reCAPTCHA is one of the leading defenders against bots for websites across the internet. When users find the captcha not working, they get frustrated because they can't access critical parts of your site until you resolve the issues. Understanding what reCAPTCHA is, how it works, and the most common reCAPTCHA errors helps make your site as accessible as possible.

July 8, 2024
Posted in: E-commerce Best Practices
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How To Start Dropshipping On Shopify

Dropshipping On Shopify – Free Your Business From Overhead

It’s fair to say that choosing the dropshipping mode of business operations for retailers can mean a simpler, easier, more financially secure, and stronger growth potential. Those benefits make dropshipping an easy choice for more new business owners every day. Let’s take a closer look at how to set up a Shopify dropshipping business from the ground up.

June 25, 2024
Posted in: Shopify Insights
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Bing SEO Guide

Bing SEO Guide: How to Make Your Store Rank High On Bing

To be engaged in modern marketing is to be immersed in Search Engine Optimization (SEO). The question is always, “How can I raise my rank on Google?” Yes, having your site favored by the world’s largest search system is very important. But another big question, with an answer often worth even more, is: how to rank high on Bing?

June 12, 2024
Posted in: SEO Techniques
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what is b2b advertising

How to Make Your B2B Advertising More Impactful

According to multiple industry studies, over 80% of consumers surveyed think B2B marketing is less creative than B2C. Over 40% went so far as to say they believe B2B advertising is boring. Advertising for businesses certainly presents a different kind of challenge than B2C. But, why is that the situation? Let’s look at what you need to know to compete successfully in the daunting realm of the B2B advertising, promotion, and branding arena, including B2B e-commerce marketing essentials.  

June 5, 2024
Posted in: B2B Strategies
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What is MOQ

Minimum Order Quantity: How to Introduce, Calculate, and Benefit from MOQ

Many manufacturers, wholesale suppliers, and retailers require a minimum order quantity (MOQ). That means these businesses fulfill only such orders where a customer buys the minimum number of units or pays the minimum sum required under the seller’s MOQ policy. At first glance, it may seem that this restriction does not make sense. But let’s understand how MOQ generates a major net advantage for so many businesses and learn how to make MOQ work effectively.

June 3, 2024
Posted in: E-commerce Best Practices
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What is a Stockout?

What is a Stockout and How to Avoid It in E-commerce?

No amount of a sale you make is relevant if the product does not exist in your physical domain. A sudden inventory shortage can turn things upside down and you’ve inadvertently got yourself a disappointed customer. Stockouts are a serious problem for many vendors throughout the United States. It’s fair to say it’s a veritable retail epidemic. So, let’s look at common examples of stockouts, their consequences, and the most practical solutions for how to prevent stockouts in advance. 

May 27, 2024
Posted in: Inventory & Supply Chain Tips
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A computer science expert from Massachusetts, Simone writes for Amasty's blog about technology and e-commerce. In her free time, she enjoys photography and playing with her niece.

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