Articles by Polina Kratovich

Polina and digital marketing are almost synonyms. That’s why her articles contain a treasure trove of knowledge in this domain. She is an adept of the person-to-person approach based on client psychology (whatever that means). You can find her articles published by FireBear and mentioned in Magento Tech Digests. In her spare time she enjoys doing yoga and practicing pottery.
updates

Magento Extensions Updates – April 2022

We are constantly improving Amasty extensions to make them meet your unique business needs. So, this month, we have been focused on testing our extensions for compatibility with new Magento v.2.4.4, and developing new features for a bunch of modules. 
May 4, 2022
information-paradoxes-in-e-commerce

Information Paradoxes in E-commerce: How We Share and Use Data

“80% of an organization’s data is dark and untouched” - David Pier, IBM Google announced a phasing out of third-party cookies support in Chrome in 2023. This news has met two opposite reactions: users are happy that they will have more control over their personal data marketers, data analysis specialists, and other people whose job relates to information get nervous about their future But act...
March 25, 2022
Magento 2 Checkout Page Customization

Magento 2 Checkout Page Customization: 6 Proven Steps to Reduce Cart Abandonment

Abandoned carts are, sadly, the norm for all stores and platforms, Magento included. According to Baymard Institute research, the average abandonment cart rate in e-commerce is around 70%. Below, we’ll give hands-on, research-backed tips for Magento 2 checkout page customization and explain how one tool — One Step Checkout – can help.

February 11, 2022
E-store Filtering System 5 Mistakes Stealing 25% of Your Conversions

Importance of Filters for Online Store: 5 Mistakes Stealing 25% of Your Conversions

The average conversion of an online store is somewhere between 1% and 2%, which means that up to 99% of users that visit your website don't make a purchase. There are dozens of reasons why this happens, but today we will focus on one of the main — poor product filters. According to Baymard Institute research, 84% of online stores offer a poor or passable filtering experience, and only 16% of e-...
February 7, 2022
amasty partner digest

Amasty Partner Digest | August 2021

Here at Amasty, we are always open to new business opportunities and partnerships.  https://twitter.com/AmastyTeam/status/1430173870452092940 Сooperation with other companies helps us find the most effective solutions to common problems. That’s why today we want to introduce some companies that joined our family during the last couple of months and thank them for their trust. CTI Digital CTI D...
August 26, 2021
bring 120 mm prospects to your business with voice shopping

Bring 120 MM+ Prospects to Your Business with Voicefront Voice Shopping

Ok, Google, show me the money. The latest updates in Google algorithms like passage ranking and long-tailed keywords show the strengthening of the trend of voice search. So today, we’ll talk about what is going on with voice search, what is a voice store, and how Voicefront can help to implement it in your business. What is voice search and a voice store? Voice store is a store operated usi...
April 27, 2021

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