Articles by Ksenia Dobreva

Ksenia is a devoted marketer with a special love for writing. She believes that content with several pinches of SEO and social can be a brilliant daily special. Apart from marketing, Ksenia is keen on implementing project management in the content production domain, as well as growing and building effective content teams. Ksenia's articles were mentioned in Magento Community Digests and Magenticians News.
buy now add to cart button colors

Add to Cart and Buy Now Buttons: CTA Colors That Make People Want to Purchase [Original Research]

Buy Now buttons are the main CTA (call to action) items on your website. So are the Add to Cart buttons. Everything you do in your store boils down to motivating the visitors to click on either of these two buttons. But what are the colors that make people want to buy an item? What is the best color for the Buy Now button? The answer is not straightforward but we hope to provide some useful insights with our original Buy Now button color research.

January 31, 2024
Posted in: E-commerce Best Practices
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11 comments
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Magento showcase: horsecheck.nl navigation

Case Study: How Horsecheck Built a 40K+ Product Store with Amasty Extensions

Sometimes, we forget to pause and celebrate the incredible stores built with our tools. Today, we're fixing that by spotlighting an inspiring real-world success story. Meet Horsecheck, a Magento-powered online store with over 40,000 items and big ambitions. Behind the project is Maarten, an e-commerce veteran who shared how Amasty extensions help him run and grow his business.

September 5, 2023
Posted in: Magento Case Studies
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2 comments
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25 best retail blog ideas

25 best retail blog ideas

Content is king thing sounds from everywhere. SEOs, marketers, PR and e-commerce specialists say: you need to produce quality content, as it influences everything, from search engine optimization to brand awareness, from social visibility to customer loyalty. Looking for new ideas for your Magento 2 Blog?
October 14, 2022
Posted in: Recommendations & Listings
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60 comments
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A guide to cross-selling and upselling techniques

A guide to cross-selling & upselling techniques

The truth is: a decided customer is a rare phenomenon in the e-commerce world. In most cases, people are sure only about their needs, and slightly know about the way they can be satisfied. There is a fine line between making proper suggestions and trying to sell more at a rate when a customer doesn't see it as an aggressive tactic.
June 21, 2022
Posted in: E-commerce Best Practices
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6 comments
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Magento shipping rules

Magento 2 Shipping Rules: Avoid Common Mistakes and Optimize Your Store

Setting up Magento shipping rules and restrictions is a critical aspect of managing a fully functional Magento store. Many of our clients frequently reach out with questions about configuring rules in Amasty modules. To help them effectively utilize the rules logic and avoid common pitfalls, we’ve compiled a list of the most common mistakes based on Amasty support queries.

July 17, 2019
Posted in: Magento 2 Guides & Tricks
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15 comments
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Install And Update Magento 2 Extensions From Amasty Composer Repository [+NEW Info]

Install And Update Magento 2 Extensions From Amasty Composer Repository [+NEW Info]

Hello to Amasty blog readers! Today we're announcing the availability of Amasty extensions for Magento 2 in our official repository, from which you can now install our modules with the help of the Composer. Only Amasty extensions for Magento 2 are available via the repository. Right now, Magento 1 extensions from Amasty are not ...
July 2, 2019
Posted in: Magento 2 Guides & Tricks
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16 comments
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Ksenia is a devoted marketer with a special love for writing. She believes that content with several pinches of SEO and social can be a brilliant daily special.

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