Magento is a powerful e-commerce platform, but its out-of-the-box SEO capabilities often fall short for merchants aiming to improve visibility and drive organic traffic. That’s where SEO extensions come in.
Designed to fill functional gaps and automate key tasks, these tools can help store owners optimize metadata, generate sitemaps, implement structured data, and improve SEO configurations — all crucial for ranking higher in search results.
In this article, we compare two of the most popular Magento SEO extensions: Amasty’s SEO Toolkit and Mageworx’s SEO Suite Ultimate. Both are feature-rich and widely used by Magento merchants, but each has its own strengths and ideal use cases. Read on to see how they stack up and which one might be a better fit for your store.
Read More: Magento 2 SEO Overview
What Is SEO Toolkit by Amasty?
Amasty’s SEO Toolkit is a comprehensive extension built to streamline and enhance search engine optimization for Magento 2 stores. It combines multiple SEO features into a single module, eliminating the need for separate tools or manual adjustments.
Key features include a built-in SEO report and health check analysis, an SEO toolbar, and an XML & HTML sitemap generator. The module also helps improve crawlability and indexation, enables URL rewrites and regeneration, and offers advanced rich snippet management.
Amasty’s focus is on flexibility and ease of use, offering an intuitive interface that allows store admins to configure SEO settings without deep technical knowledge. Regular updates, compatibility with popular Magento themes (including Hyvä), and support for large catalogs make it a popular choice among mid-sized to enterprise merchants.
Read More: Amasty’s SEO Toolkit Overview
What Is Mageworx SEO Ultimate Magento 2?
Mageworx SEO Suite Ultimate is another all-in-one SEO solution for Magento 2 that aims to cover every technical SEO requirement in one extension. The suite is designed to support both basic and advanced optimization practices while ensuring compliance with search engine guidelines.
Its features include rich snippets, AI integration, and HTML + XML sitemap generation. It also offers URL validation and availability checks as well as dynamic metadata templates for products, categories, and layered navigation.
Mageworx SEO Suite Magento 2 is ideal for merchants who need integration of their SEO tool with GPT or Gemini AI. The module is regularly updated and includes extensive documentation for developers and SEO specialists alike.
Read More: Top 11 E-commerce SEO Tools
Feature Comparison and Key Differences
While both Amasty’s SEO Toolkit and Mageworx’s SEO Suite Ultimate aim to deliver complete SEO solutions for Magento stores, there are notable differences in functionality, ease of use, and technical flexibility.
Let’s review the functionality using several clear categories.
| Feature Category | Amasty SEO Toolkit | Mageworx SEO Suite Ultimate |
|---|---|---|
| General SEO Automation | ✅ SEO toolbar ✅ Auto redirects ✅ Deleted categories & products redirects | ❌ No SEO toolbar ✅ Auto redirects ✅ Deleted products redirects only |
| SEO Health & Reporting | ✅ SEO checker & reports ✅ Alt tag generation ✅ Image optimizer | ❌ No health checker, image optimization, or alt tag tools |
| Meta Tags Templates | ✅ Products, Categories, Brand Pages, URL-based ❌ Layered Navigation and Conditional Templates | ✅ Products, Categories ✅ Layered Navigation ✅ Conditional Templates |
| Rich Snippets / Structured Data | ✅ Product, Category, Organization, Search Box ✅ Local Business & Social Profiles ❌ Twitter Card | ✅ Product, Category, Organization ❌ Search Box ✅ Twitter Card |
| Cross-Linking | ✅ To product, category, CMS pages ✅ Keyword variations ✅ Limits per page ✅ Integrates with Blog Pro & FAQ modules | ✅ Similar link options ❌ No cross-extension compatibility |
| HTML Sitemap | ✅ Custom layout, sorting, exclusions ✅ Search field ✅ Add custom links | ✅ Basic sitemap ❌ No layout, sorting order, or search field |
| XML Sitemap | ✅ Supports multiple entity types ❌ No URL validation or availability check | ✅ URL validation ✅ Hreflang & image tags support |
| URL Tools & Canonicals | ✅ Canonical URLs ✅ SEO-friendly URLs ✅ Custom breadcrumbs ✅ URL rewrites & regeneration by store view | ✅ Canonical control ✅ SEO-friendly URLs ❌ No URL rewrite or regeneration |
| Integrations & Compatibility | ✅ Hyvä theme support ✅ Facebook Pixel | ✅ Hyvä theme support ✅ GPT & Google Gemini ✅ Layered Navigation |
| Ease of Use | Beginner-friendly, UI-focused | Developer-oriented, more flexible, but complex |
Base SEO Automation and Redirects
Both extensions cover core features like automatic redirects, pagination control, and unique URL management. However, Amasty offers a built-in SEO toolbar and automatic URL rewrites, which are missing from Mageworx’s solution. Amasty also supports redirects for deleted categories, giving it an edge in content lifecycle handling.
Metadata Templates and Customization
Both tools offer SEO templates for products and categories. Amasty expands support to brand pages (when paired with its Shop by Brand extension), whereas Mageworx allows more advanced control with condition-based templates and support for layered navigation pages. This makes the Mageworx module more flexible for complex multi-store or filtered navigation setups.
Rich Snippets and Structured Data
Each extension supports essential rich data types, including product, category, and organization markup. However, Amasty goes a step further with local business and return policy markup out of the box. Mageworx, on the other hand, includes Twitter Card data.
Cross-Linking and Internal Structure
Both tools offer automatic cross-linking to product, category, and CMS pages with keyword variations. Amasty includes compatibility with its other modules, like Blog Pro and FAQ, which Mageworx does not. This means that if you use Amasty’s Blog Pro, its SEO toolkit will be able to access and review data like meta titles and descriptions in your blog posts.
HTML and XML Sitemaps
Amasty’s sitemap tools provide more layout control, including sorting, exclusions, and search functionality. Mageworx’s SEO module compensates with URL validation and availability checks, not present in Amasty's toolkit.
Unique Features and Integrations
Amasty includes a Website SEO Health Checker, image optimizer, alt tag generation, and Facebook Pixel support, making it more beginner- and marketer-friendly.
Mageworx supports integrations with OpenAI ChatGPT, Google Gemini, and Layered Navigation, positioning it as a more AI- and headless-friendly solution.
Ease of Use
Amasty focuses on a user-friendly interface with accessible controls, while Mageworx may require more technical knowledge to configure effectively, especially for merchants unfamiliar with SEO parameters or developers working on complex setups.
When to Choose Amasty Over Mageworx
Both Amasty and Mageworx SEO Magento 2 tools are highly efficient, but the right choice depends on your team’s technical background, your business needs, and your preferred workflow.
You may find Amasty SEO Toolkit to be a better fit if:
You value ease of use – Amasty’s interface is designed for non-technical users, making it easier for marketers and store admins to configure and maintain SEO settings without developer involvement.
You want built-in SEO diagnostics – The SEO Health Checker provides actionable insights and detects critical SEO issues, saving time and helping you avoid technical SEO mistakes.
You manage seasonal or short-lived products – With support for redirects from deleted products and categories, Amasty helps preserve SEO equity and ensures a better customer experience.
You rely on visual configuration and flexibility – Features like the SEO Toolbar, HTML sitemap customization, and meta template options for brand pages provide more control over SEO presentation without complex setup.
You already use other Amasty extensions –Seamless compatibility with Blog Pro, FAQ, and Product Tabs ensures better cross-module integration and a more cohesive SEO strategy.
While Mageworx excels in AI integration into SEO and layered navigation compatibility, Amasty’s solution may be more appealing to teams looking for a user-friendly, self-contained toolkit that covers all the essential SEO tasks without a steep learning curve.
Final Verdict
Amasty SEO Toolkit and Mageworx SEO Suite Ultimate are robust Magento 2 SEO extensions, each with its own strengths.
Mageworx offers deeper technical flexibility and is well-suited for developers or advanced users looking to integrate modern technologies like OpenAI ChatGPT and Google Gemini, or to fine-tune SEO on layered navigation pages. Its customization potential is high, but so is the learning curve.
Amasty, on the other hand, provides a well-rounded, user-friendly solution. It’s ideal for merchants and marketers who want a ready-to-use SEO toolkit with strong core functionality, visual configuration tools, and built-in SEO diagnostics — without needing to write custom code or navigate a complex setup.
Ultimately, the right extension depends on your store’s needs:
Choose Mageworx if you need advanced AI features, developer-level customization, and tighter control over layered navigation SEO.
Choose Amasty if you prefer a practical, easy-to-manage SEO solution with comprehensive tools and intuitive controls.
Both are capable — it comes down to which aligns better with your team’s workflow and priorities.
