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Magento Google Analytics: How to Set Up and Troubleshoot GA4 in Magento 2

Google Analytics (GA) is a powerful tool for driving data-driven decision-making in e-commerce. With Magento 2 and the latest version of Google Analytics, GA4, store owners can gain valuable insights into user demographics, traffic sources, and conversion rates – critical data for making informed, strategic decisions. In this guide, we’ll explore the benefits of using Google Analytics with Magento 2, walk you through the setup and integration process, and provide quick fixes for the most common issues.

June 13, 2019
Posted in: Magento 2 Guides & Tricks
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How to Create & Edit Magento 2 Email Templates?

The ratio of emails office workers send/receive per day is impressive: 40/90. And e-commerce is not an exception here. This makes the traditional way of creating and distributing emails inefficient. Knowing the situation, Magento developers strive to cover this need for efficient email management providing a set of default email templates. And so do Magento module vendors. How to work with ...
May 29, 2019
Posted in: Magento 2 Guides & Tricks
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Magento 2 email marketing Amasty blog

9 Simple Ways to Grow Your E-commerce Store Subscriber List

Growing your email subscriber list is crucial for all online stores. Sending out emails with optimized content is a cost-effective, long-term strategy to engage with current and future customers. The bigger your email subscription list, the more people you can reach to let them know about upcoming sales and new products. However, growing your email list requires strategy, consistency, and ...
May 24, 2019
Posted in: E-commerce Best Practices
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Introducing New SaaS - Calcurates

Amasty is launching a brand-new product - Calcurates. This online delivery cost calculator is an all-inclusive SaaS shipping solution which release we set for late summer 2019. Why we’ve decided to launch a non-standard for our company product and how it works you can learn firsthand. Nikolay Pasholok, a Product Owner at Amasty, will tell you every secret of Calcurates and even more. Why new S...
May 21, 2019
Posted in: Amasty News
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Magento PWA: The Whys And Wherefores

Along with other Magento e-commerce trends, progressive web apps are a far-reaching fresh concept for web development that stretches this thing out. E-commerce owners have already felt the positive effect after implementing PWAs. 3 fast reasons why, really quickly: conversion rate growth; reduction in application weight; increase in the number of users. In this post, we’ll try to figure out h...
May 17, 2019
Posted in: Magento 2 Guides & Tricks
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How Mobecls Customized Amasty Extensions for Magento 2

How Mobecls Customized Amasty Extensions for Magento 2

Choosing a Magento extension provider is a hard nut to crack. The market is overcrowded with numerous agencies that offer Magento customization services. How to make a good choice and not to toss all night dithering between dozens of options? Let’s deal with it. WHY MAGENTO EXTENSIONS ARE A MUST? You might ask, “Why does my store need any extensions?” The answer is simple...
May 4, 2019
Posted in: Magento Case Studies
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