If you’re not yet tapping into segmentation and follow-up automations, you’re missing out on a powerful way to nurture leads and re-engage existing buyers without increasing ad spend. This dynamic, budget-friendly combo improves the shopping experience, raises retention, and boosts ROI. The guide below will walk you through how to combine Magento 2 customer segments with smart automation of Magento follow-up emails without burning out your team or your budget.
Creating customer attributes programmatically in Magento 2 helps developers gain more control over the information stored in the database and allows for flexible data management. It also streamlines data collection and makes for better customer segmenting and targeting. The guide below will walk you through the steps of adding customer attributes to Magento 2 programmatically and via Amasty's Customer Attributes extension.
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