What is a Customer Data Platform (CDP) and how can it benefit your business?
When we shop online, it’s common to do some research: starting with a simple Google search for the best products out there, your journey most likely takes a series of twists and turns through review sites, product pages, YouTube tutorials, and forum threads before you’ve decided which item is best for you. This research pathway is nothing new – people have done it since before the internet – but the world wide web certainly complicates things. Now that you’re no longer a “regular” at a brick-and-mortar store, how do e-commerce sites ensure you have a streamlined, personalized shopping experience?
January 18, 2023
