What Is Return Merchandise Authorization and Why Your E-commerce Business Needs It
Now that the Holiday Season is over, retail businesses bitterly welcome a Season of Returns, as people return their gifts. According to Rob Garf, the Vice President and General Manager of Retail and Consumer Goods at Salesforce, return rates are expected to peak at around 20% for a few weeks into 2024. As businesses gear up to navigate this post-holiday return surge, understanding the dynamics of the RMA process becomes increasingly crucial in managing and optimizing the return process. Let's delve into what RMA is and why it plays a pivotal role in handling post-holiday returns efficiently.