Amasty Blog

What is a TikTok Pixel?

How to Create, Install, and Use a TikTok Pixel

TikTok is projected to have over 1.5 billion active users globally by 2026, confirming its position as a top platform in digital marketing. However, many businesses still face challenges in accurately tracking and optimizing their ad campaigns on this platform. A TikTok pixel provides a solution that allows for precise user tracking and improved ad performance. This article explores the significance and setup of the TikTok pixel to enhance TikTok marketing strategies.

May 20, 2025
Posted in: E-commerce Best Practices
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Magento UX Audit: Boost Conversions with 10 Proven Best Practices

Magento UX Audit: Boost Conversions with 10 Proven Best Practices

Your Magento store’s user experience (UX) plays a critical role in converting visitors into loyal customers. While optimized usability can triple your conversion rates, a poor user experience can drive away up to 62% of customers, permanently. In this article, we’ll explore Magento UX best practices and break down the key components of a Magento UX audit to help you uncover and fix friction points that may be costing you sales.

May 19, 2025
Posted in: Magento 2 Guides & Tricks
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Amasty Extension Updates – April 2025

Fresh Updates to Amasty Extensions – April 2025

April brought a wave of improvements across our Magento extensions catalog. From under-the-hood performance optimizations to improved user experience and interface polish, our team focused on delivering smoother, faster, and more reliable tools for your store.

A key April highlight was updating many of our extensions (over 50!) to support the latest Magento 2.4.8 release.

May 15, 2025
Posted in: Extension Releases & Updates
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Top Magento 2 Payment Methods: A Comprehensive Guide

Top Magento 2 Payment Methods: A Comprehensive Guide

One of Magento's strengths lies in its ability to integrate with a wide range of payment gateways, offering merchants flexibility and the tools they need to accept payments securely. In this blog post, we’ll explore the top Magento payment gateways, explain the various Magento payment options, and discuss how these payment methods contribute to the overall success of Magento-based e-commerce websites.

May 13, 2025
Posted in: Magento 2 Guides & Tricks , Recommendations & Listings
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How Much Does It Cost To Build a Shopify Website?

How Much Does It Cost To Build a Shopify Website?

Despite Shopify's widespread use, many aspiring store owners struggle to grasp the various costs involved in setting up a Shopify store, from subscription plans to marketing expenses. This article answers the question of how much a Shopify website costs and helps you plan your budget. With clarity on Shopify costs, you’ll be able to avoid unexpected financial pitfalls when launching your own Shopify store.

May 12, 2025
Posted in: Shopify Insights
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20 Best E-commerce Shops: A Curated List of Top E-commerce Sites in the World

20 Best E-commerce Shops: A Curated List of Top E-commerce Sites in the World

We list 20 of the best e-commerce sites, emphasizing those that have made significant impacts in their respective markets. Each store we’ve included here shows outstanding e-commerce website design, serving as a benchmark for others in the industry.​

May 6, 2025
Posted in: Recommendations & Listings
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