Amasty Blog

How to calculate profit margin

Profit Margin: A Full Formula Guide for Easy Calculations

Profit margins directly impact pricing strategies, cost management, and long-term sustainability. When you know and constantly keep this metric in check, you can assess your business’s financial health and adjust strategies to improve profitability.  In this guide, we'll talk about how to calculate gross profit and answer some key questions, including "What is a good profit margin" and "What is the difference between gross margin vs net margin?" 

November 25, 2024
Posted in: E-commerce Best Practices
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Thank You for Your Order Messages

7 Thank You for Your Order Messages Best Practices [with Email Templates]

Creating personalized, timely "Thank You for Your Order" messages can significantly improve the customer experience, build trust, and foster brand loyalty.  These messages are a small but powerful way to connect with customers, reminding them of your appreciation and building a stronger relationship after the purchase is complete. In this article, we will explore best practices for crafting impactful order confirmation messages. We’ll offer real-life examples from different industries to inspire your strategy and share some ‘thank you for your purchase’ email templates. 

November 20, 2024
Posted in: E-commerce Best Practices
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Shopify Collabs

Everything You Need to Know About Shopify Collabs: A Guide for Creators and Business Owners

Shopify Collabs is a dynamic feature designed to simplify partnerships, streamline workflows, and boost mutual success. This blog post covers everything you need to know about Shopify Collabs, from how it works to why it’s a must-have tool for both brands and creators and what real business success it has already sparked.

November 19, 2024
Posted in: Shopify Insights
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Promotion Rules for Magento 2 Free Gift

A Guide to Creating Promotion Rules for Magento 2 Free Gift [With 20+ Rules Templates]

Setting up promotions can be time-consuming for any e-commerce marketer, especially if you deal with different types of campaigns at your store. Creating unique offers for specific products, customer groups, and business goals – all this is quite a heavy-effort challenge.  To help you speed up the process, we share 6 types of promotions and over 20 templates for our Free Gift module. Use them to easily implement various campaigns, from discounts and buy-one-get-one deals to targeted promotions for specific customer groups. 

November 18, 2024
Posted in: Magento 2 Guides & Tricks
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Amasty Extension Updates – October 2024

Fresh Updates to Amasty Extensions – October 2024

In October, we made key improvements across several Amasty modules, enhancing their performance, compatibility, and usability. Plus, we’re excited to introduce two new products this month: the Recently Viewed Products Popup and the X (Twitter) Pixel. Keep reading to discover more!

November 14, 2024
Posted in: Extension Releases & Updates
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Shopify Apps for Black Friday and Cyber Monday

15 Must-Have Shopify Apps for Black Friday and Cyber Monday

In 2023, BFCM sales hit record highs, with Shopify merchants alone reaching $9.3 billion — and 2024 is expected to grow even more. Planning an effective Black Friday marketing strategy can be a challenge as standing out gets harder each year. To set you up for success this season, we’ve put together a list of Shopify apps that can help you boost your Black Friday strategy and maximize holiday sales.

November 13, 2024
Posted in: Recommendations & Listings
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