Amasty Blog

Hello, my name is Pavel, and the most of my work with Magento is connected with discounts. Sounds like a confession! I can say I know a lot about them, but our sophisticated customers never let me rest and ask more and more questions about this topic. A couple of days ago I’ve encountered a problem with discounts in Magento, and today I wanted to explain this issue to you, also giving tips on ...

GeoIP Data is a service module that checks approximate user location by IP address. If you run Magento 2, try out this GeoIP extension developed specially for working with the version. This tool may be of use when you don’t want your customers to enter the full address. GeoIP defines country, in most of the cases state and even city. GeoIP Data is included into several Amasty Magento extensio...

If you run an online business, you need to continuously evaluate its performance to understand whether you are doing good. Speaking about ecommerce, with such a wide range of indicators Google Analytics provides, it is easy to get lost and let the most strategical metrics out of your sight. This post is to provide you with the ready-to-use steps how to calculate the core business KPIs with the...

You ask – we deliver! Magento Improved Layered Navigation is the product thousands of Magento store owners have been using for more than 5 years. We’re very proud of it and encourage our customers to use this extension with maximum results. We’re focused on settings and the visual presentation of the module features in the description, but our customers often ask us about SEO strategy the...

It’s not a secret various customer groups require unique marketing approaches. A/B testing, or split testing is a fundamental method to achieve business goals through improving conversion and other online marketing KPIs and parameters. For e-commerce, the main page you would want to test is the product page. How to perform an A/B test on a Magento product page? Read on and follow a step-by-ste...

A couple of weeks ago we received a following question from our reader: clay How would I make urls such as WISH LIST, currency switcher and product compare 301 instead of 302? Is there code that I can update? What in Magento source code sets this? Currently with x-number of pages all have compare buttons, currency symbols, etc, I have a ton of 302s that are hurting me. Before answering this...